Product Marketing Manager

Ascend Learning is a national leader in data driven, online educational solutions for learners, educators and employers in high-growth, licensure-driven professions spanning healthcare, fitness and wellness, skilled trades, insurance and financial services. We are passionate about accelerating learning while impacting job readiness, employment success and employee retention with the belief that our work changes lives.

Our culture is intentionally results-driven and selfless, with a relentless focus on our customers. We believe in trust, transparency, freedom, and responsibility with a commitment to meritocracy, inclusion, and diversity of thought. Continual investment in our over 1400 employees is also a core principle realized through ongoing professional development and providing opportunities to grow, develop and lead. Ascend Learning is headquartered in Burlington, MA, with additional office locations and remote workers in cities across the U.S. and in the U.K

As the Product Marketing Manager responsible for the Health Professions product lines, you will collaborate with key stakeholders to develop and implement the marketing strategy, value prop, messaging, persona development, and positioning statements for the portfolio of products and solutions for which you manage. This is a cross-functional role that will work closely with key members in Product, Sales, Program Marketing, Creative Services and MarTech to execute the developed marketing plan to achieve set revenue targets.

Key responsibilities:

• Develop and execute on a discipline-level marketing plan that aligns to product strategy and sales growth goals.
• Collaborate with Program Marketing team to develop campaign messaging across mediums (email, social, print, etc) and personas (instructor, student, professional)
• Closely partner with authors and key associations to leverage subject matter expertise and relationships to further develop content marketing and event participation.
• Develop print and digital collateral based on frontlist and key backlist products
• Create and maintain all product and discipline level pages on websites and microsites
• Collaborate with Product to conduct analysis of competing products to identify our strengths and weaknesses
• Execute conference and event messaging and strategy

Education & Experience:

• College degree in marketing, communication, or related field
• Creative thinker who has their pulse on the latest in B2B marketing
• Experience in educational content or educational technology a plus

Skills & Abilities:

• Strong understanding of the MQL and lead to revenue process
• Familiarity with the Pragmatic Marketing framework
• Strong written and verbal communication skills with the ability to work cross-functionally across many departments

Ascend Learning, LLC is proud to be an equal opportunity employer (M/F/Vets/Disabled). No agency or search firm submissions will be accepted. Applications for U.S. based positions with Ascend Learning, LLC must be legally authorized to work in the United States and verification of employment eligibility will be required at the time of hire.

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