Paid Search Specialist (Google Ads)

GrowthAssistant is looking for an experienced Paid Search Specialist to take ownership of our client's paid search strategy. Apply now and claim your $300 Sign-On Bonus! Offer valid until December 31 2025 . The Benefits:

• 100% Work From Home

• Attendance Performance and Referral Bonuses

• Paid Holidays (US) and Paid Time-offs

• Health Insurance

• Continuous Learning and Development

• Bi-weekly salary payout

• Work-Life Balance

Core Tasks:

• Work with the Paid Search Manager to launch and optimize Google and Bing ad campaigns (Search Display Performance Max Shopping and Demand Gen)

• Set up and manage new campaigns run weekly A/B tests and experiment with creatives targeting and landing pages to improve performance

• Research and optimize keywords following paid search best practices

• Gather ad content copy and assets from internal marketing teams

• Track and adjust ad spend daily weekly and monthly to stay on budget and meet performance goals

• Troubleshoot and resolve Google/Bing Ads and Merchant Center policy or account issues

• Perform regular account maintenance tasks (keyword analysis geographic and placement optimization feed uploads conversion tracking audits etc)

• Analyze data and report on performance metrics like ROAS CAC CTR CPC and Conversion Rate to identify optimization opportunities

• Create and maintain campaign reports in Google Sheets using Funnel.io (charts graphs pivot tables formulas etc)

• Communicate proactively with the team via Slack Asana email and video calls

Must-Haves:

• 2+ years of Google Ads experience with Search Performance Max (PMax) and Google Shopping campaigns

• Experience managing multiple clients concurrently either at an agency or through an organization with multiple brands

• Understanding of and experience in calculating ROAS CTR CPC CAC and other important paid media KPIs and metrics

• Experience building reports in Excel and Google Sheets to show paid media trends in real time and over time across campaigns

• Expertise is understanding Google Ads data and making recommendations to internal team members and clients on what is and is not working and then adjusting campaigns & ads accordingly

• Proactive daily communication through Slack/IM email and video calls

• Proven success partnering with .US.-based clients in past roles

• Ability to work EST or PST hours

Nice-to-have:

• Funnel.io experience

• Bing Ads and/or Youtube (Demand Gen) ads experience

• Health and wellness or other industry experience that requires compliance adherence within Google ads via legitscript or G2 certification