Performance Manager
Company
Barkley
Location
York ON
Type
Full Time
Job Description
- Digging into culture and client business problems to uncover sharp insights and execute complex cross-functional full service agency briefs
- Shaping measurement and media activation development across all channels (offline or online) to help build brands (upper funnel) and deliver on immediate business needs (lower funnel/direct response)
- 5+ years of experience in strategic planning, buying, analytics, marketing or related field
- Two plus years college, experience in a related field, or equivalent training and/or experience
- Proven Storyteller: Ability to craft strong narratives, POVs and technical briefs
- Analytical: Ability to digest large amounts of data and make informed decisions
- Comms-minded: Should be experienced in bringing ideas to life across multiple channels and working with teams to measure and understand impact
- Proficiency for Office Program Suites (Microsoft Office, Google Office, etc.)
- Support project management of all key Performance processes
- Learning Agenda documentation
- Complex testing and activation Gantts
- Analytics Roadmaps
- Technical project timelines
- Manage 3rd party analytics engagements with the larger Performance team
- Build and maintain technical collateral
- Technology POVs
- Advanced Analytics decks
- Capabilities documentation for new business
- Activation Strategy and Documentation
- Collaborate with MediaTech to ensure that testing initiatives are properly reflected in technical activations
- Build and maintain measurement frameworks for key clients
- Translate Media Briefs into Performance Strategy initiatives
- Interpret client briefs and translate into key initiatives/projectsÂ
- Collaborate with Strategy and Media teams on testing strategies
- We believe being radically diverse and inclusive is the key to becoming one of the world’s great creative idea companies. By embracing everything that makes our partners who they are and what makes them unique to the world around them, we create the conditions and capacity to help creative, original thinking thrive.Â
- Barkley is committed to Diversity, Equity, Inclusion and Belonging as part of our corporate strategic goals, supported by a formal DEI+B program, Employee Resource Groups, Director of Diversity leadership and agency commitment to The Brand Lab.Â
Date Posted
01/06/2023
Views
6
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