Performance Manager at Barkley - York ON | Job Transparency - Job Transparency | Find Your Dream Job with Full Salary Transparency

As a Performance Manager at Barkley you’re central to what makes the work work. A proactive thought leader and lover of culture, data, analysis and comms—you will partner with strategy, creative and media leads to inspire breakthrough ideas and analytics support across important brands at the agency.As a leader on the Performance team, you will be responsible for owning a set of business priorities across Barkley’s highest priority clients with the Strategy, Analytics, and Media practices. You will lead measurement briefs, develop analysis, support comms thinking and media activation workstreams—as well as influence an abundance of innovative agency transformation initiatives. We’re looking for someone who thinks outside the box and contributes to Barkley’s “Idea Company” ethos.Deeply understands the client’s business and working in partnership with Barkley department leads to grow the client business and exceed revenue goals by:

Digging into culture and client business problems to uncover sharp insights and execute complex cross-functional full service agency briefs
Shaping measurement and media activation development across all channels (offline or online) to help build brands (upper funnel) and deliver on immediate business needs (lower funnel/direct response)

Qualifications

5+ years of experience in strategic planning, buying, analytics, marketing or related field
Two plus years college, experience in a related field, or equivalent training and/or experience
Proven Storyteller: Ability to craft strong narratives, POVs and technical briefs
Analytical: Ability to digest large amounts of data and make informed decisions
Comms-minded: Should be experienced in bringing ideas to life across multiple channels and working with teams to measure and understand impact
Proficiency for Office Program Suites (Microsoft Office, Google Office, etc.)

Responsibilities

Support project management of all key Performance processes

Learning Agenda documentation
Complex testing and activation Gantts
Analytics Roadmaps
Technical project timelines
Manage 3rd party analytics engagements with the larger Performance team

Build and maintain technical collateral

Technology POVs
Advanced Analytics decks
Capabilities documentation for new business

Activation Strategy and Documentation

Collaborate with MediaTech to ensure that testing initiatives are properly reflected in technical activations
Build and maintain measurement frameworks for key clients

Translate Media Briefs into Performance Strategy initiatives

Interpret client briefs and translate into key initiatives/projects
Collaborate with Strategy and Media teams on testing strategies

Barkley’s Commitment to Diversity & Inclusion

We believe being radically diverse and inclusive is the key to becoming one of the world’s great creative idea companies. By embracing everything that makes our partners who they are and what makes them unique to the world around them, we create the conditions and capacity to help creative, original thinking thrive.
Barkley is committed to Diversity, Equity, Inclusion and Belonging as part of our corporate strategic goals, supported by a formal DEI+B program, Employee Resource Groups, Director of Diversity leadership and agency commitment to The Brand Lab.

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