Regional Content Strategist - TikTok SEA

Responsibilities

TikTok will be prioritizing applicants who have a current right to work in Singapore, and do not require TikTok sponsorship of a visa.

About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and its offices include New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us
Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.
Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.

To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always.
At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.
Join us.

Team Introduction
The team is responsible for setting the TikTok content strategies for the Asia-Pacific market through OKR, metrics setting, program management etc. and will work closely with global/regional creator and publisher teams to ensure vertical alignment and best practices by identifying content opportunities, market challenges, competitive risks etc. This team will also represent country-specific and SEA perspective in designated Central work streams.

Responsibilities
- Oversee SEA content strategy building across creator and publisher space, ensuring vertical alignment and best practices.
- Identify content opportunities, market challenges, competitive risks and bottlenecks to tackle.
- Ensure alignments with the Central Creator, Publisher and Content Strategy & Policy teams' strategy and operational guidelines.
- Represent and provide SEA perspectives in designated Central work streams.
- Manage the programs and set OKRs for partner management framework and operational metrics.
- Lead strategic planning process including annual planning, OKR setting, XFN planning and alignment for SEA markets.

Qualifications

Minimum Qualifications
- Proven experience and leadership in content data analysis and strategy development for SEA markets.
- Strong understanding of content creator and publisher ecosystems.
- Excellent strategic planning and communication skills.
- Ability to align regional strategies with central objectives and guidelines.
- Business proficiency in English

Preferred Qualifications
- Experience in providing consultation of data-driven strategy and business development.
- Work experience in global tech companies and/or content platforms.

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.