Search Marketing Specialist - SEM and SEO

Work Schedule
Standard (Mon-Fri)

Environmental Conditions
Office

Job Description

As part of the Thermo Fisher Scientific team, you'll discover meaningful work that makes a positive impact on a global scale. We provide our global teams with the resources needed to achieve individual career goals while helping to take science a step beyond by developing solutions for some of the world's toughest challenges, like protecting the environment, making sure our food is safe or helping find cures for cancer.

We are seeking a committed digital marketer who will be accountable for devising, executing, and improving Organic and Paid Search for the Genetics Science Division (GSD). This position values both educational qualifications (such as GSD) and equivalent experience.

The ideal candidate has extensive hands-on and enterprise-level expertise in Search and a firm grasp of other digital channels like Programmatic Display, Email or Social Media. To be successful in this position, you are proactive, analytical and constantly looking for new opportunities to improve performance and efficiency, driving automation and solutions at scale.

What you will do:

• Collaborate with team members to develop, implement, measure and optimize SEO and SEM initiatives that are aligned with business goals
• Serve as the SME for Search across the division, working with teams to grow and optimize search presence on the SERP
• Track and report critical search metrics
• Lead multiple, simultaneous projects, prioritizing based on performance impact and team focus areas
• Supply strategic roadmap initiatives to modernize our Search capabilities including continuous process improvements and test-and-learn pilots
• Test, evaluate and implement new strategies and technologies, as well as influence the wider corporate marketing organization to adopt and deploy emerging digital marketing tactics and technologies
• Leverage AI and automation capabilities to drive efficiencies within the Search program
• Align with regional digital partners to understand regional needs and bring the global strategy to life
• Lead insightful sessions on the Search channel (e.g. standard methodologies, strategy, industry updates, etc.)
• Participate in scrum ceremonies and follow agile principles, using project management software

We offer competitive salary, an annual incentive bonus plan, 401K with company match up to 6%, tuition reimbursement and a range of other employee benefits! We foster an exciting company culture that encourages innovation, forward-thinking, and an outstanding career and development prospects. Come be a part of the team!

Experience:

• 3+ years of validated experience in Search channels, B2C or B2B digital marketing, advertising or eCommerce
• Sophisticated understanding of SEM using Google Ads, Bing Ads or other paid search engines, on-page SEO and search engine ranking factors
• Knowledge of technical SEO/SEM
• Experience with SEO tools like Google Search Console or Screaming Frog
• Hands-on experience with analytics tools (e.g. Google Analytics, Adobe Analytics)
• Experience with data visualization tools (e.g. Power BI, Tableau, Data Studio)
• Experience with multiple strategic clients including ownership and oversight of large budgets
• Experience with keyword research tools (e.g. Moz, SEMRush) preferred
• Experience with backlog management tools (e.g. WorkFront, Jira, Wrike) preferred
• Experience in working with Web Production, Digital Marketing Managers, and Web Content teams to implement on-page optimizations preferred

Knowledge, Skills, Abilities:

• Standout colleague who puts the team and business outcomes at the forefront of their work
• Ability to clearly articulate to a variety of business partners and leadership
• Analytical and problem-solving skills and ability to analyze large data sets from multiple sources
• Use data and dashboards and communicate keen insights on improving critical metrics
• Strong time management, planning and prioritization skills
• Self-starter who identifies and leads process or channel improvement efforts

Compensation and Benefits
The salary range estimated for this position based in California is $83,300.00-$115,000.00.

This position may also be eligible to receive a variable annual bonus based on company, team, and/or individual performance results in accordance with company policy. We offer a comprehensive Total Rewards package that our U.S. colleagues and their families can count on, which includes:

• A choice of national medical and dental plans, and a national vision plan, including health incentive programs
• Employee assistance and family support programs, including commuter benefits and tuition reimbursement
• At least 120 hours paid time off (PTO), 10 paid holidays annually, paid parental leave (3 weeks for bonding and 8 weeks for caregiver leave), accident and life insurance, and short- and long-term disability in accordance with company policy
• Retirement and savings programs, such as our competitive 401(k) U.S. retirement savings plan
• Employees' Stock Purchase Plan (ESPP) offers eligible colleagues the opportunity to purchase company stock at a discount

For more information on our benefits, please visit: https://jobs.thermofisher.com/global/en/total-rewards