Senior Growth Marketing Manager

We provide strategic consulting for technology companies poised for hyper-growth. We specialize in paid media, conversion rate optimization, management consulting, and custom marketing technology implementation.

Scalable growth requires an investment in engineering and data resources. In particular, we help businesses launch major programs with minimal headcount. Companies turn to us, their outsourced growth marketing team, to solve their most pressing issues related to growth.

Our team’s unmatched expertise in growth marketing, engineering, and product is our way of ensuring that our solutions outpace our clients’ internal abilities and provide exceptional value.

Role: Senior Growth Marketing Manager, Social

Location: Remote (US/Canada Based)

About the Role

The Senior Growth Marketing Manager is a key individual responsible for working directly with our partners to implement cutting edge paid media strategies. This individual will have the opportunity to work with our team of A players to build best-in-class frameworks to achieve predictable, compounding growth for our partners.

About You

You are a social media guru who has stayed abreast of the continuously changing digital advertising environment. You are skilled at identifying strategic gaps that clients may be missing and enjoy finding new ways of doing things to improve performance. 

Core Responsibilities

• Owning planning, executing and optimizing Paid Social campaigns across platforms on an ongoing basis (e.g - Facebook, TikTok, LinkedIn, Snapchat, Twitter, etc.)

• Leading ideation of test and learn frameworks across social and other paid media channels

• Identifying the correct audience to target based on client goals (e.g - Retargeting website visitors, lookalike audiences, etc…)

• Finding the optimal event to run against (e.g - Lead, Trial, Purchase, Return on Investment) that best ties to the client’s KPIs

• Measurement testing (e.g - Running a conversion lift test study or split test)

• Setting up and managing campaigns including bids, budgets, audience targeting and ads

• Setup and launch creative tests based on test structures defined by the Head of Creative Strategy

• Identifying reporting improvement opportunities for the Head of Engineering 

   

Basic Qualifications

• 3+ years of experience managing paid social channels (e.g - Facebook and other social channels)

• 6+ years of overall growth marketing experience

• Experience developing and implementing growth marketing strategies for a high-growth brand or agency

• Comfortable working with complex data sets and identifying trends and patterns

• Clear communicator that orients towards simplifying growth marketing concepts (e.g - real-time bid auctions, conversion lift tests) in simple terms

• Ownership mindset: if there is a problem to be solved you take it on, make a business case for additional resources, and implement it

• Previous client facing experience 

   

Preferred Qualifications

• Experience with incrementality testing

• Experience with tag managers and pixel tracking

• Basic understanding of SQL (you do not need to code)

• A basic grasp of data and frontend engineering including ETLs, Cookies, and Data Schemas

• Experience with landing page testing

• Experience with leading Teams

What Customer Acquisition Inc. offers:

• A great remote work environment—equal parts laid-back startup and motivated meritocracy

• Daily opportunities to grow your technical skills and capabilities & professional development opportunities within the organization

• A highly accomplished executive team with a plan to scale Customer Acquisition Inc. that works with you to become a major player in the growth marketing agency space

• A competitive salary and bonus structure

• Generous (and by generous we mean unlimited) PTO

• Paid Vacation

• Full Health Benefits (Dental, Vision, Wellness)

Still wondering why you should consider joining the Customer Acquisition team? Hear from CA President Allen Wu & Co-founder David Mausolf talk about what sets us apart.

Why join the team at Customer Acquisition? (3min)