Senior User Acquisition Manager (App)

You will be responsible for:

• Planning executing and scaling app user acquisition campaigns across Facebook Ads or other paid social channels with a focus on performance

• Monitoring and optimizing account structure bidding models and audience segmentation

• Driving incremental growth through performance-focused campaign strategy and rapid experimentation

• Collaborating with analytics creative and social teams to boost paid acquisition

• Generating insights from performance data and proactively identifying areas of opportunity

• Staying up to date with industry trends platform updates and evolving privacy regulations

• Producing regular performance reports and contributing to strategic discussions

Must have:

• 3+ years of performance marketing experience in app user acquisition preferably in high-growth environments

• Expert-level experience managing campaigns in Social channels (Facebook Ads TikTok Ads Snapchat) and/or Google Ads

• Proven track record of optimizing campaigns for performance metrics such as ROAS CPA and LTV

• Strong analytical skills including advanced Excel or Google Sheets capabilities

• Solid understanding of app attribution and proficiency using MMP tools

• Proficiency using tools like Looker Tableau or similar BI tools to analyze and visualize data

• Strong communication and project management skills with the ability to work cross-functionally

• Upper-intermediate or advanced proficiency in English

• Ability to conduct market research and competitors analysis

Nice to have:

• Experience in web2app user acquisition

• Experience in Health Tech FinTech or other regulated industries

• Experience with automation tools and scripts for campaign management

• Familiarity with GDPR CCPA etc.

Salary from 4700 EUR

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