Site Engineer

About the Role:

As a growth-focused Fullstack Engineer on our team you will play a central role in driving user acquisition conversion and retention through highly performant and visually stunning web experiences. You will collaborate with cross-functional teams—from marketing to sales to product design—to build dynamic pages run A/B tests and optimize conversion funnels.

In this role you’ll design and develop scalable features that enhance the user journey integrate feedback loops monitor key metrics and ensure the reliability of our acquisition funnel. By staying updated on industry trends and focusing on delightful UX you’ll continuously refine our web properties—ultimately delivering an exceptional experience from first touch through ongoing engagement.

If you’re based within a pre-determined commuting distance of one of our offices (SF NY London or Berlin) the role includes in-office anchor days on Monday Tuesday and Friday. If you're located beyond that distance the role is fully remote. For location-specific details please connect with our recruiting team.

What You Will Do:

• Lead complex frontend projects that establish Vercel as a gold standard for brand and product marketing.

• Collaborate with growth and marketing teams to A/B test landing pages for lead generation across multiple channels.

• Design and implement scalable applications web services and APIs with a focus on user experience and performance.

• Contribute to our design system and uphold industry-leading UX standards (e.g. interactions micro-animations layout consistency).

• Continuously improve engineering processes tools and systems to scale the codebase and team productivity.

• Troubleshoot and fix bugs delivering quick high-quality resolutions.

• Write technical documents and maintain internal tools to empower other teams.

• Review and provide feedback on contributions from other engineers.

• Identify bottlenecks and optimize for conversion speed and reliability across the funnel.

• Critically think about foundational areas of the Vercel application to ensure ease of maintenance and future extensibility.

About You:

• 5+ years of professional frontend engineering experience (React JavaScript Tailwind CSS or similar).

• Strong proficiency in Next.js and familiarity with modern frontend frameworks.

• Full stack experience (comfortable designing or consuming APIs and working with various services).

• Deep understanding of SEO principles and best practices—especially around performance accessibility and search optimization.

• Proven knowledge of A/B testing concepts and conversion rate optimization.

• Stellar cross-functional communication skills—you can work effectively with marketing design and product to reach shared goals.

• Eye for good user experiences and a knack for “getting the visuals right.”

• Desire to work in a fast-paced environment continuously grow and master your craft.

Bonus If You:

• Have familiarity with the Vercel platform.

• Comfortable using Tailwind CSS.

• Background in web design or interest in design systems.

• Interest in developer tooling domain.

Benefits:

• Competitive compensation package including equity.

• Inclusive Healthcare Package.

• Learn and Grow - we provide mentorship and send you to events that help you build your network and skills.

• Flexible Time Off.

• We will provide you the gear you need to do your role and a WFH budget for you to outfit your space as needed.

The San Francisco CA base pay range for this role is $196000 - $294000. Actual salary will be based on job-related skills experience and location. Compensation outside of San Francisco may be adjusted based on employee location. The total compensation package may include benefits equity-based compensation and eligibility for a company bonus or variable pay program depending on the role. Your recruiter can share more details during the hiring process.

Vercel is committed to fostering and empowering an inclusive community within our organization. We do not discriminate on the basis of race religion color gender expression or identity sexual orientation national origin citizenship age marital status veteran status disability status or any other characteristic protected by law. Vercel encourages everyone to apply for our available positions even if they don't necessarily check every box on the job description.