Strategic Programs Director - Sales & Marketing

Position Summary

The Director of Strategic Partnerships Sales & Marketing serves as a trusted advisor and strategic operator to the CRO/CMO driving alignment between go-to-market strategy operational execution and growth outcomes. This role ensures that revenue and brand strategies are seamlessly translated into measurable plans enabling the organization to accelerate pipeline optimize customer acquisition and strengthen market position.

Partnering across Sales Marketing Revenue Operations and Finance this leader shapes business rhythms orchestrates strategic initiatives and ensures the organization executes with precision and accountability.

Key Responsibilities

Strategic Alignment & Execution

• Translate corporate growth strategy into integrated sales and marketing priorities programs and performance metrics.

• Partner with GTM leadership to define and track annual and quarterly OKRs revenue goals and marketing performance outcomes.

• Establish governance models to ensure alignment across pipeline generation campaign performance and customer conversion metrics.

Operational Cadence & Governance

• Lead GTM business rhythm including QBRs forecast reviews pipeline health assessments board reporting and campaign impact reviews.

• Create executive-ready materials that synthesize performance insights risks and opportunities for leadership and board audiences.

• Drive data-driven decision-making through consistent visibility into key revenue pipeline and marketing KPIs.

Program Leadership

• Oversee cross-functional GTM transformation initiatives—spanning enablement demand generation customer journey optimization or territory planning.

• Partner with RevOps and Finance to optimize forecasting performance reporting and annual planning processes.

• Ensure consistent alignment between Sales Marketing and Customer Success on shared pipeline and revenue objectives.

Executive Partnership & Leadership Enablement

• Serve as a thought partner to the CRO/CMO on strategic planning organizational design and performance management.

• Represent the CRO/CMO in key forums ensuring clarity follow-through and alignment on strategic decisions.

• Foster a culture of accountability data-driven execution and growth mindset across GTM teams.