Technical Marketing Strategist

Introduction
At work is more than a job – it’s a calling: To build. To design. To code. To consult. To think along with clients and sell. To make markets. To invent. To collaborate. Not just to do something better but to attempt things you’ve never thought possible. Are you ready to lead in this new era of technology and solve some of the world’s most challenging problems? If so lets talk.

Your Role and Responsibilities
Youʼll be responsible for but not limited to:
• Making key marketing technology initiatives real end-to-end with a cross-organization team; being highly cooperative and confident in driving from conception to global execution to support global strategy
• Documenting business and functional requirements designing a technical solution defining the operating model and procedures to execute training and supporting users.
• Evaluating marketing technology identifying the latest and greatest and bringing components to life together in real-world use at scale on the marketing automation platform (Marketo)
• Understanding intricate business and technical requirements and constraints; leading and driving the effort to translate those requirements into strategic marketing solutions
• Help develop technical integration approaches including data flow and architectural diagrams/visuals; deliver integration architecture strategies that can span Marketing Automation CRM and Service platforms • Collaborating deeply across diverse teams and disciplines
• Consulting on complex usage of Marketo.
• Supporting the daily operations for IBM’s marketing automation platform including testing troubleshooting and support
• Documenting key Marketo processes and procedures as they develop and evolve
• Participating in team triage and planning sessions
• Helping to ramp up train support and mentor marketing technologists around the company
•Staying up to date on trends and technology in the technical marketing landscape

Required Technical and Professional Expertise
• Ambitious self-directed self-starter eager to dive right in and optimize the platform.
• Strong verbal and written communication skills.
• Passion to improve process streamline technology and improve performance.
• Demonstrated expert skills in troubleshooting analysis and logic.
• Experience in a B2B marketing role focused on running marketing campaigns and demand generation.
• Strong project management and organization skills
• Demonstrated skills in some form of technology (marketing automation/coding/database technology etc.)
• Advanced knowledge of API’s and integration services
• 5 years of experience in Marketing Automation as an Architect or Business Analyst with a track record in designing and implementing enterprise marketing automation solutions (e.g. SFMC (Salesforce Marketing Cloud) Marketo Eloqua)

Preferred Technical and Professional Expertise
• Bachelorʼs degree ideally in computer science marketing or business.
• Marketo certified expert.
• Agile – Experience working within and leading in an AGILE team framework