User Acquisition Manager - Pluto TV

Overview

We are seeking a driven User Acquisition Manager to join our marketing team in Canada. This role is pivotal in driving Monthly Active Users (MAUs) for Pluto TV Canada through strategic management of paid media campaigns across various digital channels. The ideal candidate will have a strong background in digital marketing, with expertise in Paid Search, Paid Social, Display, Mobile App, and Connected TV (CTV) campaigns.

Come join our team!

Responsibilities

• Campaign Management: Develop, implement, and optimize user acquisition campaigns across Paid Search, Paid Social, Display, App, and CTV platforms to drive MAUs.
• Budgeting and Reporting: Manage campaign budgets effectively, ensuring optimal allocation of resources to improve business results. Provide regular performance reports and insights to collaborators. Forecast key performance metrics and maintain a pacing.
• Platform Expertise: Understand mar-tech data infrastructure and use Mobile Measurement Partners (MMPs) to track and analyze campaign performance. Expand into new marketing channels or onboard new marketing tools as necessary.
• Testing and Experimentation: Continuously test and refine strategies within existing or new platforms to enhance user acquisition efforts.
• Asset Management: Lead all aspects of the creation, organization, and deployment of marketing assets across all channels, ensuring uniformity with brand guidelines.
• Data Analysis: Analyze user acquisition data to inform budget allocations and campaign strategies. Optimize user acquisition channels based on cost-per-acquisition and ROAS metrics.
• Collaboration: Work cross-functionally with other members of the marketing team, including brand, content and programming, creative, finance, business intelligence, and ad sales.
• Invoice Management: Raise purchase orders for campaign spend and ensure vendors / partners are paid on time.

Basic Qualifications

• 3+ years of experience in user acquisition or digital marketing roles, with a proven track record of managing and optimizing campaigns across multiple marketing platforms.
• Proficiency in using MMPs (Kochava or Appsflyer) and analytics tools to measure and optimize campaign performance.
• Knowledge of the media and entertainment industry

Additional Qualifications

• Strong analytical skills with the ability to interpret data and make data-driven decisions
• Excellent communication and collaboration skills, with the ability to work effectively in a hybrid work environment.
• Meticulous with strong organizational skills and the ability to manage various projects simultaneously.

#LI-hybrid

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Pluto TV, a Paramount Global company, is the leading free streaming television service in America, delivering 250+ live and original channels and thousands of on-demand movies in partnership with major TV networks, movie studios, publishers, and digital media companies. Pluto TV is available on all mobile, web and connected TV streaming devices and millions of viewers tune in each month to watch premium news, TV shows, movies, sports, lifestyle, and trending digital series. Headquartered in West Hollywood, Pluto TV has offices in New York, Silicon Valley, Chicago and Berlin.

Paramount is an equal opportunity employer (EOE) including disability/vet.

At Paramount, the spirit of inclusion feeds into everything that we do, on-screen and off. From the programming and movies we create to employee benefits/programs and social impact outreach initiatives, we believe that opportunity, access, resources and rewards should be available to and for the benefit of all. Paramount is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status.