410: Client Relationship Marketing Senior Analyst, (Marketing Senior Analyst)

Title:  410: Client Relationship Marketing Senior Analyst, Japan (Marketing Senior Analyst)

Together, we’re building something new and exciting with client relationship marketing at Accenture – and we want you to join us.  What we once called account-based marketing, we now refer to as client relationship marketing. Day in and day out, we are looking to build and broaden relationships with a core group of clients across select industries to expand our perception, relevance, brand love, and most of all, help our clients create 360° value.

In this role you will work with a team of marketing professionals to create intentional client experiences by strategically providing clients with relevant content and experiences, at a volume they can consume, and at a time and place that meets their needs. We will use leading technologies, we will lead with data and insights, and deliver best in class returns on investment.

So why you?

You exemplify client-centricity. You listen to, and advocate for, clients and their experience. You always do the right thing. You lead with excellence, confidence and humility. You act as a true partner, one who champions collaboration. You are a data driven, modern marketer who wants to a part of a newly created Client Relationship Marketing team.

Typical Activities

• Partner with client relationship marketing colleagues, other M+C team members and leadership to plan and execute to various marketing initiatives in order to develop better relationship with clients in Japan; making Accenture loved by clients.   
• Working with client relationship marketing colleagues and the business, localizing our content and campaigns for our local clients
• Developing case studies by partnering with account teams and the global Case Study team; and often agencies. The format could be written or video, and the channels could be online or offline.
• Supporting client relationship marketing activities, including earnings calls, client events, Accenture-owned events, industry events.
• Researching the industry and our clients using tools like Salesforce and LinkedIn Sales Navigator
• Measuring our marketing against agreed-upon success measures and use feedback loops for continuous improvement

 Qualifications

• 2+ years hands-on marketing experience, ideally in professional services or other B2B organization. Account based marketing or pursuit / deal-based marketing experience highly desirable
• Broad marketing skill set, including campaign management, deliverable development and measurement and reporting. Demonstrable experience in using different channels, including social media, email and direct mail.
• Brilliant project management skills and ability to manage multiple projects in a deadline-driven environment
• Strong written and oral communication skills, with ability to present and convey ideas clearly and persuasively at all levels both in Japanese and English 　
• Strong stakeholder management skills and ability to operate and build relationships at senior levels within a large, matrixed organisation
• Team player with great interpersonal skills
• Creativity, flair and innovation in how to achieve cut-through and differentiation for campaigns
• Enthusiasm, passion for marketing and can-do attitude
• Previous experience in Communications & Media Industry will see you stand out from other applicants

Technical skills

• Experience with Salesforce or similar client relationship management platform desirable, e.g., managing client interactions, reporting, campaign set up, client contact management
• Experience using Eloqua (or similar email platform) desirable
• Good knowledge of Microsoft PowerPoint and Excel
• Experience using LinkedIn Sales Navigator