Marketing Assistant

Summary About the position: This position is Non-appropriated Fund (NAF) and is located at the Marketing Office at Kadena Air Base, Okinawa, Japan. Learn more about this agency Duties Serves as a marketing account executive and assists in developing and implementing marketing programs for the Force Support Squadron. Under the direction of the Marketing Director, assists in developing communication strategies and marketing campaigns to enhance participation and increase financial income to FSS activities by determining the most effective and efficient media mix to reach the target audiences. Determines best media 1nix necessary including print and digital ad design concepts for facilities advertisements, photo shoots, video promotions, radio commercials, social media and website. Works with assigned FSS facilities to obtain information about upcoming FSS events and programs. Maintain frequent contact with activity managers to understand and anticipate needs that best support the customer service and/or sales goals of the FSS facility. Coordinates photographic support with marketing department photographer and facilities. Makes recommendations to activity managers on the design of effective advertising and appropriate media mix. Attends major FSS events and provides constructive marketing feedback to activity managers. Using standard industry practices, computer software and/or instruments specifically developed for use with FSS, adapts or modifies research techniques for local purposes. Develops and ad1ninisters surveys and focus groups to collect data, tabulates responses, and assists in analyzing results. Assists in conducting media relations with on and off-base agencies. Prepares and presents briefings to base functions such as Newcomer's Orientation and Commander's Calls. Prepares drafts of, but not li1nited to, program overviews for publication in magazines, brochures, advertisements and promotional campaigns. Prepares and presents information on weekly radio and video shows as applicable. Arranges for advertising support of FSS programs and services from Wing Public Affairs and Armed Forces Network, Okinawa. Driving to the facilities is a regular, weekly requirement for the position. The purposes is meetings and regular reviews of marketing materials. Assists graphic designers by providing design inspiration, sample layouts and selection of photos for marketing projects. Assists commercial sponsorship and advertising coordinator as required and permitted by governing directives. Performs other related duties as assigned. If interested in this position please preview the online application: https://apply.usastaffing.gov/ViewQuestionnaire/12930808 Requirements Conditions of employment This position requires the incumbent to complete a background investigation with favorable results. Qualifications Who May Apply: Open to everyone. Applicants will be categorized by preference(s) and/or priority consideration eligibilities. An applicant's eligibility will be determined based on eligibility claimed in the questionnaire and proof of eligibility MUST be provided with application by the closing date, 04/16/2026 The Area of Consideration for this vacancy announcement is US Citizens and legal US residents in Asia. Legal US residents must possess a social security number and be citizens of a NATO country. Must be able to provide documentation proving residence status overseas. Business Based ActionFamily Member PreferenceMilitary Spouse PreferenceOutside Applicant VeteranSpouse/Widow/Parent of VeteranTransition Hiring PreferenceIn order to qualify, you must meet the experience requirements described below. Experience refers to paid and unpaid experience, including volunteer work done through National Service programs (e.g., Peace Corps, AmeriCorps) and other organizations (e.g., professional; philanthropic; religious; spiritual; community; student; social). You will receive credit for all qualifying experience, including volunteer experience. Your resume must clearly describe your relevant experience; if qualifying based on education, your transcripts will be required as part of your application. Qualifying Experience: Must have work experience that provides the general knowledge in marketing/advertising principles and practices and latest advertising and marketing trends, sales and negotiating principles. Specialized knowledge of FSS operations and programs highly desired. Ability to select appropriate material, arrange, and composite conceptual ad layouts and maintain well-organized files is required. Knowledge of data collection methods (e.g., focus groups, surveys, etc.) and market research analysis experience required. Knowledge of MS Office, project management principles, and graphic design as well as being enthusiastic and passionate about the field of work is a plus. Must be able to read, write, and speak in English. Education Some federal jobs allow you to substitute your education for the required experience in order to qualify. This position does not allow for education substitution in order to qualify. Additional information Male applicants born after December 31, 1959, must complete a Pre-Employment Certification Statement for Selective Service Registration. U.S. Citizens and Non-U.S. Nationals who have resided in the U.S. or U.S. Territory for three (3) or more consecutive years immediately preceding the start of Federal affiliation. All Federal NAF employees are required by PL 104-134 to have salary payments made by electronic funds transfer/direct deposit. Probationary period may be required. Selection is subject to restrictions resulting from hiring preferences and priority consideration eligible. Additional selections may be made from this vacancy announcement for up to 60/90 days after the closing date. Multiple positions may be filled from this announcement. Payment of Permanent Change of Station (PCS) costs is not authorized based on a determination that a PCS move is not in the Government's interest. LQA is not authorized. Post Allowance is authorized for Regular Full Time employment category. This is a Nonappropriated Fund (NAF) position carrying out Morale, Welfare and Recreation (MWR) activities for the Air Force and Space Force. Applicants must be able to provide a REAL ID or present a combination of source identity documents authorized to facilitate access to the installation. Please contact the servicing HR Office with any questions. Expand Hide  additional information Candidates should be committed to improving the efficiency of the Federal government, passionate about the ideals of our American republic, and committed to upholding the rule of law and the United States Constitution. Benefits Review our benefits