ABM Manager, Brand Partnerships

ABM Manager - Brand Partnerships 

Location: Remote

Reports to: Director ABM, Brand Partnerships Marketing

The Role

The Manager of ABM for Brand Partnerships will drive revenue by supporting sales with customer specific marketing  campaign plans (nurture, cross sell, relationship, event and trigger) targeting new relationships and revenue streams across existing customers’ business.

The ideal candidate will balance marketing knowledge with creativity and passion to deliver bar-raising, best-in-class digital marketing, sales enablement CRM, PR and events.

Key Responsibilities and Accountabilities:

The ABM Manager for LTK Brand Partnerships is responsible for developing and executing comprehensive ABM campaigns including data build, web, email marketing, digital media, webinar, event and progress tracking tactics that deliver a consistent pipeline of incremental growth with existing large enterprise clients across four key categories;

1) Retail Media Networks,  2) CPG, 3) DTC, 4) Parent Beauty.

Each Manager, two in total, will be responsible for two of the four categories.

The ideal candidate will have experience implementing and managing ABM / B2B campaigns, qualifying opportunities working closely with sales and tracking pipeline activity and value, analyzing results and also be proven in successfully planning, executing and building programs and reports in Hubspot.  

Candidate will be responsible for nurturing healthy internal and external relationships with the intent of growing existing customer value, digital lead gen execution and creating an environment for continuous campaign improvement.

Key Measures:

• Drive incremental revenue by supporting sales in growing existing client relationships, revenue streams and total revenue.
• Marketing programs include: data build, email outreach, digital advertising, website enhancements, webinars, content /distribution, sales enablement, channel marketing, industry conferences/events, social media, nurturing, website updates and analytics.
• Achievement of marketing implementation and success metrics
• Disciplined campaign development and execution
• Contributing to a robust and scalable funnel that grows relationships and revenue streams and overall revenue from existing clients
• Experience with HubSpot CRM Platform marketing preferred
• A self-starter, bar-raiser and natural collaborator, this role must build key connections both internally and externally, while communicating and delivering complex campaigns effectively.
• Able to report on performance, with understanding of multi-touch attribution modeling and experience sharing insights across teams.

Requirements:

• Bachelor’s Degree in Business, Marketing or Communications;
• 4+ years of experience generating b-to-b and ABM marketing and utilizing analytics to optimize content performance.
• Experience marketing SaaS, tech and/or apps, online retail or influence marketing preferred.
• Ability to multitask, prioritize and collaborate to meet deadlines in a dynamic fast-paced environment.
• Natural bar-raiser; a “can-do” attitude, proactive, curious are absolute musts.