Account Based Marketing Manager

Introduction 

Are you searching for an opportunity to play a key role in driving the dramatic growth of a highly successful software company? 

We at FWI | Poppulo have come together to create the market’s most comprehensive omnichannel employee communications platform with unmatched personalization, measurement capabilities, and class-leading space management solution. For the first time, organizations can instantly connect with every employee -- both disconnected and connected -- wherever they work, through a single omnichannel platform. 

The combined business currently serves 6,000+ customers, connecting with and serving content to over 35 million employees in more than 80 countries. 

We know there’s no such thing as a “perfect" candidate - we’re all a work in progress and are growing new skills and capabilities all the time. We encourage you to apply for a position with FWI | Poppulo even if you don’t meet 100% of the requirements. We believe in fostering an environment where there is a diversity of perspectives, in hopes that we can all thrive. 

The Opportunity 

Location: Remote - US East Coast Preferred

This role will support the creation and execution of account-based marketing programs. The ideal candidate will have experience successfully analyzing data inputs, partnering with Sales, Business Development, Customer Success, and the rest of the Marketing team to build cohesive go to market ABM plays, and managing the reporting to drive continual improvement.  

You have the keen ability to spot and suggest solutions to remove friction points. You create marketing programs that stand out to drive engagement. Above all, you’re a selfless team player with a get-stuff-done attitude, bringing positivity and passion to your work every single day.  

Key Responsibilities 

• Support the creation, development and execution of account-based programs targeting new and known personas at strategic enterprise accounts.
• Experience using a full range of marketing activities and tools to continuously improve the pursuit team’s position with the account, increasing deal size and shortening the sales cycle.  
• Collaborate with agencies, subject matter experts, partners, and other marketing team members to ensure world-class marketing materials are produced including ads, web content, emails, graphics, videos, case studies and more.  
• Create target account segments for integrated outreach campaigns, using a mix of predictive analytics and sales intelligence. 
• Work closely with sales teams to craft account-level marketing plans for top strategic accounts using multiple tactics.  
• Track, measure, and report campaign performance against key business drivers.   
• AB testing and conducting program debriefs to continually optimize performance, to ensure we’re maximizing engagement.  

Candidate Expertise Required 

• 2+ years demonstrated success in implementing ABM programs  
• 4+ years of demonstrated success in implementing ABM, Field Marketing or demand generation programs in B2B organizations, with a preference for software / SaaS enterprise marketing experience  
• Demonstrated success in effectively partnering with Sales, Operations, Customer Success and Business Development
• Organized, detail-oriented, self-directed team player with a positive, can-do attitude  
• Self-starter with energy, drive and determination to accomplish goals.  
• Demonstrated ability to multi-task and stay focused.   

The ideal candidate may also have 

• Experience managing campaigns utilizing Hubspot, Salesforce, and direct mail/gifting platforms.
• Proven ability to build relationships across multiple stakeholders in sales, enablement, field marketing, operations, services and product marketing  
• Demonstrated experience planning, evaluating, executing, and measuring campaign performance and enabling / operationalizing campaigns with Sales   

Why Us? 

• An excellent workplace culture 
• Competitive salary
• Company performance-related bonus 
• Medical insurance 
• Flexible working hours 
• Educational assistance 
• In-house soft skills training  

 Who We Are

We are a values-driven organization that encourages our employees to bring their authentic selves to work every day and empowers everyone to make a tangible impact on our products, clients and culture. We offer a dynamic environment with driven, fun and flexible individuals, who thrive on challenge and responsibility. This is an opportunity to contribute to our culture and join a company that’s on the move.

Named a Great Place to Work in 2015, 2016, 2017, 2018, 2019, 2020 and 2021 , we are one of the fastest growing technology companies in Ireland, with additional offices in the US and UK.

This is an opportunity to contribute to our culture and join a company that’s on the move. We live the FWI | Poppulo company values each day and they are key to everything we do.

“Bring Your Best Self”, “See It”, “Own It”, “Solve It”, “Together we're Better”

FWI | Poppulo is an equal opportunity employer.

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