Account Strategy Manager (Los Angeles)

About Unified

Unified is a leading provider of digital advertising services powered by the industry’s leading media experts, and backed by data and technology. Unified has a rich history in managed services partnerships with some of the world’s largest and smallest brands, and is an organization with a steadfast focus on digital advertising services and technology. Unified’s proprietary technology empowers our internal team, and customers, with a strategic view of their digital investments in real-time, with a vision to expand to include iHeartMedia's owned and operated assets. Beginning in paid social more than 11 years ago, Unified is one of only a handful of partners to have direct API access to Facebook, Instagram, Twitter, Snapchat, Pinterest, YouTube, LinkedIn, TikTok, and Reddit. In partnership with iHeartMedia, Unified diversified its digital offering by forming API partnerships with Xandr, GroundTruth, and Amazon to execute programmatic digital, and OTT campaigns.

For the last four years, Unified has been recognized by AdAge and Crain’s as one of the “Best Places To Work”. For more information, visit www.Unified.com or follow @Unified on Twitter. Unified is an equal-opportunity employer.

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Job Description

As an Account Strategy Manager, you will be the client team lead working on a Fortune 100 Brand's paid social media campaigns. Your media agency experience will be applied to developing paid media strategies, building media plans, managing client budgets, and nurturing client and publisher relationships to drive performance and account growth. You will bring your leadership skills, industry knowledge, and expertise to ensure client's happiness, and retention. You will also take on team leadership responsibilities, including mentoring junior team members, auditing and creating operational processes, and assisting in pipeline management. This role provides an opportunity to develop your leadership and project management skills while working on high-profile campaigns for top-tier clients.

Responsibilities

Account Management:

• Leads the development of client RFP responses, ensuring that deliverables are highly strategic and tailored to meet client goals.

• Presents strategic recommendations and proposals in person to clients based in Los Angeles with confidence, social savvy expertise, and client services best practices.

• Manages high-profile or complex paid social advertising and media campaigns, including those with large, multi-million dollar budgets or complex publisher product alpha/betas.

• Oversees client execution team and manages workload between supporting Account Managers to ensure campaigns are implemented to the highest standard.

• Helps clients measure the success of their paid social advertising and media campaigns by preparing reporting, and delivering strategic insights and recommendations to help optimize future campaigns.

• Builds and maintains positive relationships with clients through proactive support, goals alignment, on-site visits, and client education/training.

• Maintains an expert-level understanding of paid social advertising and media products, industry trends as well as Unified's proprietary products, and their use by Unified's clients.

Leadership:

• Lives Unified's cultural values, act as a role model representing the high standards of performance within the Operations Group

• Serves as the first line of escalation for all assigned clients’ issues; troubleshoots issues raised by assigned Account Managers and Campaign Managers

• Builds strong relationships with Sales counterparts to align operational expertise with overall account success; acts as the bridge between Sales and Operations for the Advertising business line.

• Demonstrates superior client management skills – e.g. can explain complex subjects, guide new alpha/beta product execution, and manage multiple deadlines and partners at once

• Monitors and maintains awareness of client’s business objectives and needs to ensure the entire account team is delivering to meet those objectives and needs within properly set expectations and SLAs

• Works across multiple client verticals and manages Unified’s largest advertising clients with minimal oversight and service issues

• Proactively identifies areas of our internal workflow that require process clarification, and/or new process, then assists in developing and roll-out to the AM, CM, or Revenue teams

• Prioritizes and delegates tasks or projects within a larger account team or to AMs, Account Coordinators, or offshore resources.

• Acts as a trusted advisor to AMs and clients by providing training opportunities, and sharing knowledge and advice based on extensive client experiences.

• Assists, as needed, with training new AMs/ACs on the team.

Other Skills

• 3+ years of Account Management Experience in the digital advertising industry (e.g. working with clients on campaign launch, execution, and wrap reporting) )

• 2+ years of account lead/director experience is preferable

• Must have experience working with/for an advertising or media agency.

• 4-year undergraduate degree

• Proven track record of flawless paid social campaign execution – minimal non-tech related make goods (errors) on accounts

• A positive attitude when it comes to internal relationships and clients – and the ability to remain solutions-oriented in the face of adversity.

• Naturally curious and always strives for improvement – mistakes are met with the desire to improve themselves, the client, and the company

• Demonstrated team-level leadership by facilitating team meetings or leading team training

• Strong leadership qualities, presentation, communication, and interpersonal skills

• Exceptional organizational skills with a focus on quality assurance, flawless execution, and scalable process improvement

• Exceptional multitasking skills – from analytics work to client presentations

• Works well and stays calm under pressure – especially being able to organize and prioritize multiple responsibilities and client requests

• Expert-level MS Office skills (Excel, Word, and PowerPoint)

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Unified helps marketers make informed and impactful decisions with the industry’s only business intelligence platform purposely designed for social advertising. With experience collecting and enriching over $3 billion dollars of social investment data, Unified is passionate about providing Fortune 2000 brands and agencies greater transparency into their many teams, tools and strategies. The Unified Platform and service teams are specifically built to ensure data quality, optimize investments, and answer critical business questions. Unified has offices in Austin, Atlanta, New York City, San Francisco, and Los Angeles.

For the last four years, Unified has been recognized by AdAge and Crain’s as one of the “Best Places To Work”. For more information, visit www.Unified.com or follow @Unified on Twitter. Unified is an equal-opportunity employer.