Ad Effectiveness Research Lead Analyst

Yahoo is a global media and tech company that connects people to their passions. We reach nearly 900M people around the world, bringing them closer to what they love-from finance and sports, to shopping, gaming and news-with the trusted products, content and tech that fuel their day. For partners, we provide a full-stack platform for businesses to amplify growth and drive more meaningful connections across advertising, search and media.
The Yahoo Advertising Effectiveness group is looking for an experienced data analyst to join the team and work on data-driven analysis and reporting on advertising campaign performance.
Covering all aspects of the measurement and reporting of advertising campaigns, the successful candidate will need to have knowledge of both the digital advertising and media ecosystem and how advertisers measure the effectiveness of their media spend.
Day to Day:

• Analysis and interpretation of advertising campaign data to determine measurement and effectiveness performance
• Reporting of said analysis and campaign insights to the account team and or customer as and when required (either in person or via virtual meeting)
• Feasibility assessment of future advertising effectiveness campaigns for new sales requests into the team (providing guidance on campaign size, budget and other key feasibility parameters)

Requirements:

• A solid understanding of the measurement methods/technologies most commonly used
• Client-facing experience and presentation skills and or experience
• Excellent communication skills with the ability to work cross-functionally and influence clients
• Experience communicating technical content to all types of audiences
• Experience independently scoping and executing research projects with clients and/or cross-functional stakeholders

Preferred Qualifications:

• Experience working with statistical software such as R, SPSS and/or SAS
• Experience with analytics tools including SQL/Hive, Hadoop/Spark, Python or equivalent
• An understanding of the regulatory and or technological landscape (e.g. IDFA, Cookieless changes) and the impact on data-driven measurement and effectiveness solutions

Yahoo is proud to be an equal opportunity workplace. All qualified applicants will receive consideration for employment without regard to, and will not be discriminated against based on age, race, gender, color, religion, national origin, sexual orientation, gender identity, veteran status, disability or any other protected category. Yahoo is dedicated to providing an accessible environment for all candidates during the application process and for employees during their employment. If you need accessibility assistance and/or a reasonable accommodation due to a disability, please submit a request via the Accommodation Request Form ( www.yahooinc.com/careers/contact-us.html ) or call 408-336-1409. Requests and calls received for non-disability related issues, such as following up on an application, will not receive a response.
At Yahoo, we know that diversity makes us stronger. We are committed to a collaborative, inclusive environment that encourages authenticity and fosters a sense of belonging. We strive for everyone to feel valued, connected, and empowered to reach their potential and contribute their best. Check out our diversity and inclusion ( www.yahooinc.com/diversity/ ) page to learn more.
US Only: Please be aware that Yahoo requires all employees entering a U.S. Yahoo office and/or attending a company event (including client events) are required to be vaccinated for COVID-19. This position will require the successful candidate to obtain and show proof of a vaccination to enter a U.S. Yahoo office and/or attending a company event (including client events). Yahoo is an equal opportunity employer, and will provide reasonable accommodation to those individuals who are unable to be vaccinated consistent with federal, state, and local law.
If hired for this position in Colorado, the compensation range for this position is between $77,250.00 - $128,750.00. The compensation may vary depending on your location, skills and experience. The compensation package may also include additional incentive compensation opportunities in the form of discretionary annual bonus or commissions, plus equity incentives. Yahoo provides industry-leading benefits including healthcare, retirement, company holidays, vacation, sick time, parental leave and an employee assistance program. This information is provided per the Colorado Equal Pay Act.
Currently work for Yahoo? Please apply on our internal career site.