Analista de Mídia e Performance Pleno

This position is posted by Jobgether on behalf of a partner company. We are currently looking for an Analista de Mídia e Performance Pleno in Brazil.

This role is focused on driving digital media performance through data-driven decision-making, experimentation, and continuous optimization across multiple advertising platforms. You will be responsible for managing paid media investments end-to-end, ensuring budget efficiency, and aligning campaign execution with business and marketing objectives. Working in a highly analytical and collaborative environment, you will transform data into actionable insights that improve campaign effectiveness and support strategic growth. The position requires a strong balance between analytical thinking and hands-on execution, as well as the ability to test, learn, and iterate quickly in a fast-paced digital ecosystem. You will work closely with cross-functional teams to design media strategies, evaluate performance, and communicate results clearly to leadership. This is a key role for someone passionate about performance marketing, experimentation, and measurable business impact.

In this role, you will be responsible for planning, executing, analyzing, and optimizing digital media campaigns across multiple platforms while ensuring performance and budget efficiency.

• Manage media investments, ensuring proper budget allocation, channel efficiency, and alignment with performance goals.
• Create, execute, and optimize campaigns across platforms such as Google Ads, Microsoft Advertising, Meta Ads, TikTok Ads, and LinkedIn Ads.
• Develop and maintain structured testing agendas for campaigns and creatives to drive continuous performance improvements.
• Conduct data analysis to identify issues, opportunities, and actionable insights within advertising accounts.
• Plan and structure media strategies aligned with marketing and business objectives across the full funnel.
• Run and analyze experimentation frameworks such as A/B tests, Brand Lift, and Conversion Lift to measure incremental impact.
• Build and present performance reports to leadership, translating data into insights, learnings, and strategic recommendations.

Requirements:

This position requires strong analytical skills, hands-on experience with digital media platforms, and the ability to connect marketing performance to business outcomes.

• Solid experience with digital media platforms, including Google Ads, Meta Ads, TikTok Ads, and Microsoft Advertising.
• Strong knowledge of digital analytics tools such as GA4, Amplitude, and Google Tag Manager (GTM).
• Understanding of attribution models and experimentation methodologies focused on incremental measurement.
• Experience with quantitative and qualitative data analysis, generating actionable insights.
• Proficiency with data visualization tools such as Power BI, Looker Studio, Tableau, Google Sheets, and Excel.
• Strong analytical mindset with the ability to interpret performance data and optimize campaigns based on results.
• Knowledge of programmatic media concepts and ecosystem.
• Strong communication, adaptability, collaboration, and problem-solving skills.
• Ability to connect marketing metrics (ROI, CAC, LTV, churn) with business performance.
• B2B experience and Google Ads certifications are considered a strong plus.

Benefits:

• Competitive salary aligned with market standards.
• Flexible benefits package (including food allowance of R$ 45/day worked).
• Home office support and remote work flexibility, with optional hybrid structure.
• Health plan (Bradesco) and dental plan (Amil Dental).
• Wellness benefits including gym partnerships, therapy, and meditation platforms.
• Childcare assistance, pharmacy support, and life insurance coverage.
• Day off on your birthday.
• Learning and development opportunities, including free access to internal academy and external education discounts.
• Exclusive discounts platform and partnerships (travel, tech, education, and more).
• Collaborative and innovation-driven culture focused on continuous learning and growth.