Assistant Marketing Manager - Loyalty Events & Activations

Lowe’s

Assistant Marketing Manager - Loyalty Events & Activations

Reposted 2 Hours Ago

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Mooresville NC USA

Hybrid

Mid level

Consumer Web • eCommerce • Information Technology • Retail • Software • Analytics • App development

Curiosity wanted. Innovation required.

The Role

The Assistant Marketing Manager will help execute consumer experiences and manage special projects to enhance brand preference in-store traffic and engagement.

Summary Generated by Built In

Do your Best Work in Mooresville
This position is based at our headquarters in Mooresville North Carolina. Our corporate office is a space where you can collaborate and do your best work. Take a walk grab a bite (or a cup of coffee) work out or get a check-up - we invest in you so you can find your inspiration.
Your Impact
The Assistant Manager Loyalty Events and Activations will assist the Sr. Manager of Loyalty Events and Activations to execute experiences across the year that target different strategic Lowe's audiences to drive brand preference in-store traffic and impulse frequency. This position will be responsible for the execution of all loyalty events including but not limited to workshops gift events parking lot events sweepstakes and other loyalty experiences and events- as well as special projects identified by the loyalty program team. Importantly this position also serves as a point of contact for merchandising operations brand marketing and creative to bring the vision to life. This role requires strong communication skills a proven ability to deliver results and execute flawlessly while also balancing the need for creative leadership vision and style.
What You Will Do

Assists in the management of loyalty event execution (kids workshops free member giveaways parking lot events sweepstakes etc...) by partnering with brand marketing store communications customer relationship marketing merchandising store operations and potential third-party partners like vendors and agencies.
Collaborates with core and online merchandising field merchandising operations and brand marketing to identify seasonally relevant products to integrate into the programming.
Works with supply chain and merchandising to coordinate efforts at store and coordinated with store field leadership to execute at store level including point of sale coordination of events and experiences and marketing collateral necessary for the store to feel supported.
Executes end to end operationalization of the events leveraging shared resources across merchandising operations and marketing.
Collaborates with Loyalty Marketing to build advertising campaigns across paid owned and earned media and harmonizes with core strategic marketing calendar to advertise the experiences.
Assists with brief writing and partners closely with Consumer Insights and Brand team to deliver the right creative expression for each event across all channels; helping to brand these concepts and make them ownable and memorable.
Identifies emerging issues or concerns that could impact projects or programs and develops and recommends potential solutions/improvements.
Partners with Loyalty Marketing team to envision future "loyalty-driven programming once core programming is established.
Provides updates to peers across Marketing on workflow status and risks to completion.

Minimum Qualifications

Bachelor's degree Marketing Brand Engagement Brand Marketing Event Planning Communications or related field or equivalent years of experience in lieu of education requirement if applicable
3 Years General Marketing experience
1 Year Creative event planning experience. Retail experience a plus.
1 Year Experience in Brand Marketing. Retail experience a plus.
1 Year Experience in project time and budget management
1 Year Experience in corporate or retail environment

About Lowe's
Lowe's Companies Inc. (NYSE: LOW) is a FORTUNE® 100 home improvement company with total fiscal 2025 sales of more than $86 billion. Lowe's employs approximately 300000 associates and operates over 1750 home improvement stores 540 branches and 120 distribution centers. Based in Mooresville N.C. Lowe's supports the communities it serves through programs focused on creating safe affordable housing improving community spaces helping to develop the next generation of skilled trade experts and providing disaster relief to communities in need. For more information visit Lowes.com .
Lowe's is an equal opportunity employer and administers all personnel practices without regard to race color religious creed sex gender age ancestry national origin mental or physical disability or medical condition sexual orientation gender identity or expression marital status military or veteran status genetic information or any other category protected under federal state or local law.

Skills Required

Bachelor's degree in Marketing or related field or equivalent experience
3 Years General Marketing experience
1 Year Creative event planning experience
1 Year Experience in Brand Marketing
1 Year Experience in project time and budget management
1 Year Experience in corporate or retail environment

What the Team is Saying

Lowe’s Compensation & Benefits Highlights

Inclusive Benefits Coverage—Medical dental and vision plans are available to regular full‑time and part‑time associates with mental‑health resources also offered. Regular part‑time associates can also participate in the 401(k) with company match shortly after hire.
Retirement Support—A 401(k) with company match up to 4.25% when associates contribute 6% is available with eligibility beginning shortly after employment. This supports long‑term savings across a broad set of roles and statuses.
Parental & Family Support—Up to 10 weeks paid maternity leave and 4 weeks paid parental leave are provided for eligible full‑time associates alongside adoption assistance and fertility coverage. These offerings encompass both leave and family‑building support.

Learn more about Lowe’s's Compensation & Benefits →

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The Company

HQ: Mooresville NC

300000 Employees

Year Founded: 1921

What We Do

It’s curious to think of innovation and stability co-existing. But we pair a 100-year track record of success with a hunger to do things differently. Everyone is in the work — tackling complex problems where your impact can build back or build up the communities we serve. We fill our halls with curious minds from all walks of life. Our differences make us stronger which is why our leaders build cultures of recognition and inclusion. You are heard and your curiosities are celebrated and championed here.

Why Work With Us

We have built a space where the curious can move freely. Up in title up in skills to the side with teams or back to try something completely new. We help you find your path — because when you win we all win.