Lowe’s

Assistant Marketing Manager- Social Listening & Insights

Reposted 4 Hours Ago

Mooresville NC USA

Hybrid

Entry level

Consumer Web • eCommerce • Information Technology • Retail • Software • Analytics • App development

Curiosity wanted. Innovation required.

The Role

The Assistant Marketing Manager will focus on social listening and insights to support marketing strategies analyze customer feedback and enhance brand perception.

Summary Generated by Built In

Do your Best Work in Mooresville
This position is based at our headquarters in Mooresville North Carolina. Our corporate office is a space where you can collaborate and do your best work. Take a walk grab a bite (or a cup of coffee) work out or get a check-up - we invest in you so you can find your inspiration.
Key Responsibilities

Partner with cross-functional teams in an "agile type setting to social listening insights that inform planning
cycles briefs and strategic decision-making. This role will also be able to function independently in this capacity.
Partner with internal stakeholders and agency partners to build and execute against detailed timelines that ensure all insight deliverables and reports will make assigned presentation dates.
Support social and influencer programs through insights and daily analysis.
Partner with Brand Marketing to ensure social insights and reporting are aligned to brand priorities business goals and strategic narratives.
Serve as internal subject-matter expert on social listening methodologies platform-specific behaviors sentiment
analysis and emerging cultural and category trends.
Work closely with cross functional teams like PR Comms Brand Marketing Creative Production and others to execute a 360 omni-channel experience.
Provide a variety of reporting across campaigns and channel performance as well as ad hoc social listening
reporting competitive insights and actionable recommendations.
On a rotational basis handle on-call duties for social team which includes community engagements and partnering with public relations for crisis communications and/or issues.
Willingness to work at the pace of digital including after hours and on weekends as needed.

Required Qualifications

Bachelor's degree Marketing Digital Public Relations Communications or related degree or equivalent years of experience in lieu of education requirement if applicable
4-6 years organic social media marketing experience with a strong emphasis on analytics insights or performance
analysis
2+ years analytical experience interpreting data identifying trends and translating insights into business recommendations.
1-2 years experience using social listening or digital analytics tools (Sprinklr preferred).

About Lowe's
Lowe's Companies Inc. (NYSE: LOW) is a FORTUNE® 100 home improvement company serving approximately 16 million customer transactions a week with total fiscal year 2025 sales of more than $86 billion. Lowe's employs approximately 300000 associates and operates over 1700 home improvement stores 530 branches and 130 distribution centers. Based in Mooresville N.C. Lowe's supports the communities it serves through programs focused on creating safe affordable housing improving community spaces helping to develop the next generation of skilled trade experts and providing disaster relief to communities in need. For more information visit Lowes.com .
Lowe's is an equal opportunity employer and administers all personnel practices without regard to race color religious creed sex gender age ancestry national origin mental or physical disability or medical condition sexual orientation gender identity or expression marital status military or veteran status genetic information or any other category protected under federal state or local law.

Top Skills

Data Analysis Software

Marketing Analytics

Social Listening Tools

What the Team is Saying

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The Company

HQ: Mooresville NC

300000 Employees

Year Founded: 1921

What We Do

It’s curious to think of innovation and stability co-existing. But we pair a 100-year track record of success with a hunger to do things differently. Everyone is in the work — tackling complex problems where your impact can build back or build up the communities we serve. We fill our halls with curious minds from all walks of life. Our differences make us stronger which is why our leaders build cultures of recognition and inclusion. You are heard and your curiosities are celebrated and championed here.

Why Work With Us

We have built a space where the curious can move freely. Up in title up in skills to the side with teams or back to try something completely new. We help you find your path — because when you win we all win.