Associate Brand Manager

Position Summary:

As leader of one of Munchkin’s core categories this position is responsible for identifying consumer and retailer trends and insights and then translating those insights into new product concepts and marketing plans to support annual and long-term sales market share and profit goals. The position works closely with all departments within the organization and works on several projects simultaneously.  

Essential Responsibilities:

• Be the expert - know your categories products competitors distribution and retail sets
• Lead new product launches from conception through execution (pricing positioning packaging etc.) working collaboratively cross-functionally with Product Development Costing Operations and Sales Social Media and Ecommerce team
• Lead cross-functional teams to launch product innovation and renovations with speed and agility. 
• Conduct category-specific analyses (e.g. Feeding Bath Nursery etc.) and recommend new products and features to fill portfolio opportunities
• Closely monitor and analyze sales volumes market share trends and competitive activity
• Monitor category performance across eCommerce and Brick and Mortar retailers identifying ways to grow share improve set performance drive reviews or fill gaps
• Manage complex projects leading cross functional teams on projects such as new product development marketing plans focus groups and more
• Assist with preparation of annual operating plans and marketing budget.
• Assist in marketing projects to end consumers potentially including ad development media planning digital marketing loyalty initiatives social media programs etc.
• Analyze the business utilizing quantitative/qualitative data demonstrating strong command of key growth and share drivers
• Present market analysis and actionable recommendations to grow sales and profitability
• Other duties as may be assigned

Job Skills and Requirements:

• 2-4 years brand managment marketing experience (consumer packaged goods industry is a plus)
• BS/BA degree MBA preferred
• Experience leading cross-functional teams
• Strong communication / writing skills 
• Proven history of being both creative and analytical in prior roles
• Ability to thrive in a fast paced environment and be resourceful creative detail oriented

What We Do

WHY Brands Inc. a parent company of Munchkin and Curio Home Goods focuses on creating incubating and growing the next generation of consumer lifestyle brands. Founded in 1990 Munchkin is the leading consumer product company and most loved baby lifestyle brand behind the innovative gear and products for children mothers and caregivers. Munchkin has sold billions of dollars of products through our key retail partners: Target Walmart and Amazon and has global distribution in over 50 countries. Curio a premium brand of curated collections of home goods launched in 2023. WHY’s vision is to establish an expanding portfolio of innovative businesses that align with its commitment to inventive product design. With over 350+ patents under our belt we continue to create solutions that leave our customers asking "how did I ever live without this?" Recognized as #8 on America’s Most Innovative Companies list by Fortune Magazine innovation is the core of our company DNA and has been driving our designs for 30 years! We lead with our core values and believe that investing in the community is our responsibility. We create opportunities for every child’s potential and well-being through the Radiant Colors program work to create a sustainable future and in partnership with the International Fund for Animal Welfare have committed to animal conservation. Not only were we honored by LA Business Journal as The Most Sustainable Company of 2022 we were also humbled to be honored on the 2023 Fast Company’s annual “Brands That Matter” list. We put our heart into everything we do from innovating new products to our packaging & brand design. We are honored to have our work recognized with over 250 international product and brand design awards.

Why Work With Us

We pour our hearts into simplifying life with big ideas for little (and big) hands. Munchkin believes we must consciously contribute to causes that protect our future. Becoming the most loved baby lifestyle brand in the world is indeed a lofty company mission and we take it seriously. Read our 2024 Sustainability Report for more!

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