Associate Director, Analytics at MERGE

Merge Storytelling and Technology

We MERGE storytelling and technology to promote health, wealth and happiness in the world. We help marketing and technology executives engage hearts and connect parts by offering full-service capabilities including strategy, creative communications, experience engineering, performance marketing, media, digital platform development and more.

Promote Health, Wealth & Happiness

We are committed to promoting health, wealth and happiness in the world by partnering with purpose-driven clients in purpose-driven industries such as healthcare, financial services and consumer products. Our health clients are literally on the front lines saving lives. Our wealth clients are changing the financial potential in people's lives. And our consumer clients make lives...a little bit happier every day.

Partner with Clients of Iconic Brands

MERGE has enduring client partnerships with American Express, T-Mobile, LG, Facebook, Adobe, Kate Spade NY, Coach, The North Face, Fidelity, Eaton Vance, BlueCross BlueShield, Abbott, Astellas, Seqirus, Supernus, Boston Scientific, Advocate Aurora Health, Indiana University Health and Marco’s Pizza to name a few.

Work with Poets and PHD’s

With 750+ employees across offices in Atlanta, Boston, Chicago, Denver, Kansas City, Los Angeles, Montreal and New York City, MERGE uses a talent-to-task process that connects our poets and PHD’s which enables clients to think higher and feel deeper about their customers.

Emerge to the Top of Your Career

At MERGE, we strive to create a superior work experience where people with ability, agility and humility can grow and do the best work of their careers.

As our Associate Director, Analytics, you will

Be Accountable and Responsible

Designing and developing the marketing analytics strategy for one or more clients from program kickoff through implementation and performance reporting
Collaborating with cross-functional teams (Account, Creative, Media, and Technology) to define measurable program goals and objectives
Providing solutions and points of view on how to solve or answer analytical and measurement challenges, including measurement plans outlining project objectives, tools, data sources, and reporting frequency
Developing actionable insights from the data and communicating the business impact of marketing investments
Managing one or more direct reports, including mentorship/career development and quality assurance of measurement frameworks, performance reports, and other deliverables
Serving as subject matter expert with respect to key measurement/data platforms (ad servers, site-side reporting packages, and BI tools)
Serving as an analytics evangelist throughout the agency, educating and inspiring clients and coworkers alike about best practices and emerging trends

These are the qualifications were looking for

7+ years of agency or client-side experience in the measurement and analytics discipline
Demonstrated past experience in digital marketing, measurement, data analysis, and web optimization across channels (web, email, social, mobile, emerging media)
Deep understanding of and experience with website analytics packages (Google, GTM), online ad serving systems (DCM), social listening platforms, BI tools and dashboards (Tableau, Datorama), and related tools and services
Experience with cross-channel attribution and/or data visualization solutions a plus
Strong communication skills (written & verbal); comfortable with and capable of owning a client-facing role
Strong qualitative and quantitative skills
Detail-oriented and well organized
Mastery of Microsoft Excel and PowerPoint
Ability to manage timelines and multitask across a variety of projects
Bachelor's degree required, preferably in Business, Mathematics, Statistics, or Economics; advertising, direct marketing, CRM, or digital background desirable

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And here’s how we live our values at MERGE

Ability. Mastering our craft
Agility. Delivering with a growth mindset
Humility. Collaborating for shared success

MERGE is proud to be an Equal Opportunity Employer

MERGE welcomes and celebrates diversity regardless of race, religion, color, national origin, gender, sexual orientation, veteran status or people with abilities. We believe that the more diverse we are, the more creative our work will be!

Associate Director, Analytics

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