Associate Director Research & Insights

Job Title

Job Description

About The Position | Major Goals and Objectives and Location Requirements:

People Inc. is looking for an Associate Director of Research & Insights to lead our research strategy for our Beauty Style & Entertainment verticals  (Core endemic portfolio: People Entertainment Weekly Instyle Byrdie). Our high-quality content is aimed at helping people make decisions find inspiration and take action. And our first-party data is at the heart of informing everything we do--and not just on our beauty style & entertainment sites but across powerful brands in home food & beverage tech travel family and health (including powerhouses like Better Homes and Gardens Food & Wine Travel + Leisure and AllRecipes).
 

Hybrid 3x a week- (New York)

In-office Expectations: This position is hybrid in-office with the ability to work remotely for up to 2 days per week.
 

About The Team | The Team and/or Brand:

Across our brands and platforms People Inc.'s content engages informs and entertains over 175 million U.S. consumers each month. Our team helps Beauty Style and Entertainment brands understand and connect with these consumers using data to surface insights that inform content media and advertising strategies.

About The Position’s Contributions:

Weight % Accountabilities Actions and Expected Measurable Results

Team Enablement (60%)

Develop and maintain systems that enable our current analysts/category experts to continue to provide best in class service and insights to our stakeholders while also ensuring their growth and professional development. Responsibilities include:

• People Management 

  • Advise and mentor analysts in both day-to-day work and project management - requires understanding and knowledge of media sales/strategic advertising process broader industry landscape (B/S/E categories and media in general) and tools and resources for audience and content positioning (including but not limited to MRI-Simmons comScore social media measurement tools 1P resources Print/Magazine resources etc.).

  • Personnel administration | Includes but is not limited to process management. time off management identifying and flagging challenges escalating development opportunities etc.)

  • Personnel development | Partner with Senior Director for opportunities for development as well as career path growth within the team and support your team in achieving those goals

  • Task Management | Manage analyst workflows monitor capacity & ensure deliverables are timely and meet the strategic objectives of our stakeholders.

• Systems and processes |  refining and maintenance (project trackers dashboards report macros external calendars etc.)

Individual Contributor (40%)

• Collateral Creation & Curation | Work with the Senior Director in the development and regular updating of collateral. Examples include category one-sheets and on-the-shelf go-to-market (GTM) materials for both B/S/E Sales and Marketing teams and all other corporate divisions (Print Enterprise PR Commerce Content etc.)

• Insights & Analytics | Support and coverage for RFPs and day-to-day ad hoc requests when analyst bandwidth is stretched and/or PTO coverage. This means direct use of our toolkit (of 1st and 3rd party solutions) to deliver insights and strategic recommendation.

  • Expertise in working with large data sets to synthesize information and draw out key insights

  • Expertise in using multiple sources of data and information (whether syndicated quantitative qualitative secondary etc.) to guide business decisions

The Role’s Minimum Qualifications and Job Requirements:

Education: 

College degree required

Specific Knowledge Skills Certifications and Abilities:

Must Haves

• Proficiency with at least 3 (or more) of our tools or resources as a direct end user (includes comScore MRI-Simmons Telmar Looker Tubular other social tools)

• Experience directly supporting an Ad Sales and Marketing team(s) 

• Experience managing and mentoring analyst teams of three or more

• Understand the digital advertising landscape products and trends that are important to industry media buyers

• Strong interest in engaging with and understanding key audiences topics trends and events to tie market and world events to audience insights and present a point of view that is appropriate for and in context with the these industries

• A true self-starter who provides proactive ideas understands organizational goals and moves initiatives forward - with a proven track record of leading projects from start to finish and delivering business value

• An excellent communicator with outstanding research storytelling skills which allow you to draw out key insights and can tailor compelling and engaging messages for different audiences 

• A strategic thinker with strong analytical and problem-solving skills

• Solid grasp of media math statistics digital engagement metrics and research methodologies

Nice to Have 

• Direct Beauty Style and/or Entertainment category experience

• Passion for Pop Culture

Travel %:  5% or less to support client/business needs

It is the policy of People Inc. to provide equal employment opportunity (EEO) to all persons regardless of age color national origin citizenship status physical or mental disability race religion creed gender sex sexual orientation gender identity and/or expression genetic information marital status status with regard to public assistance veteran status or any other characteristic protected by federal state or local law. In addition the Company will provide reasonable accommodations for qualified individuals with disabilities. Accommodation requests can be made by emailing [email protected].

The Company participates in the federal E-Verify program to confirm the identity and employment authorization of all newly hired employees. For further information about the E-Verify program please click here: https://www.e-verify.gov/employees

Pay Range

The pay range above represents the anticipated low and high end of the pay range for this position and may change in the future. Actual pay may vary and may be above or below the range based on various factors including but not limited to work location experience and performance. The range listed is just one component of People Inc's total compensation package for employees. Other compensation may include annual bonuses and short- and long-term incentives. In addition People Inc. provides to employees (and their eligible family members) a variety of benefits including medical dental vision prescription drug coverage unlimited paid time off (PTO) adoption or surrogate assistance donation matching tuition reimbursement basic life insurance basic accidental death & dismemberment supplemental life insurance supplemental accident insurance commuter benefits short term and long term disability health savings and flexible spending accounts family care benefits a generous 401K savings plan with a company match program 10-12 paid holidays annually and generous paid parental leave (birthing and non-birthing parents) all of which may vary depending on the specific nature of your employment with People Inc. and your work location. We also offer voluntary benefits such as pet insurance accident critical and hospital indemnity health insurance coverage life and disability insurance.

What We Do

People Inc. is America’s largest digital and print publisher. Our 40+ iconic and fast-growing brands harness the best intent-driven content the fastest sites and the fewest ads to help nearly 200 million people every month including 95 percent of US women make decisions take action and find inspiration. People Inc. brands include PEOPLE Better Homes & Gardens Verywell FOOD & WINE The Spruce Allrecipes Byrdie REAL SIMPLE Investopedia Southern Living and more.

Why Work With Us

People Inc. has a people-first mentality - our audience our employees our teams. We take our role of providing the best content across the best brands very seriously and we are always looking to make sure that our teams have the space to be creative innovate and try out new things.

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