Associate Director Sales Marketing

Job Title

Job Description

About The Position | Major goals and objectives and location requirements 

People Inc is seeking an Associate Director Marketing to join our Lifestyle team contributing to the brand and category strategy for our Home/Household Pet CPG Auto and Insurance vertical. As a key player in our Lifestyle Marketing vertical you will collaborate closely with the Vertical Digital Sales Team Vertical Print Sales Team and Strategy Account Team to develop and execute category strategies manage the pre-sale process and drive revenue growth with top-tier advertising partners. This position reports to the  Executive Director Marketing.

This hybrid role based in NYC or Chicago and requires three days in the office each week and reports directly to the Director Marketing.  

Hybrid 3x A Week 
In-office Expectations: This position offers remote work flexibility; however if you reside within a commutable distance to our office in New York the expectation is to work from the office three times per week. 

About The Role | The expectations 

• Lead Proposal Process: Manage proactive and RFP responses creating smart strategic ideas for advertising partners in the category vertical 
• Vertical Strategy: Collaborate across the People Inc portfolio to create sellable opportunities for advertisers that are grounded in our brand’s most influential franchises and tentpoles
• Brand Communication: Lead internal conversations with People Inc brands and verticals to communicate high-value opportunities to the Sales Teams on a regular basis
• Storytelling: Bring ideas to life through well-written and visually-appealing proposals that represent our brands capabilities and ideas flawlessly
• Cross-Department Communication: Partner closely with Sales Editorial Content Strategy Research Account Strategy and Design to ensure proposals and presentation effectively communicate our unique value proposition
• Sales Partnership: Develop strong relationships with the Sales Teams to become experts on their business; provide support on client calls as needed
• Management: Mentor and manage the workflow of a direct report to ensure their delivering best in class work for the category vertical 
• The Role’s Minimum Qualifications and Job Requirements

Education:
Bachelor's degree
Experience:

• 6 - 9 years relevant experience in media marketing or pre-sales strategy 
• Prior experience at a digital publisher strongly preferred
• Background in Home/Household Pet CPG and/or Auto and Insurance categories is a plus
• Specific Knowledge Skills Certifications and Abilities:
• Strong understanding of the advertising and media landscape including digital print and/or programmatic ecosystems
• Advanced expertise in pre-sale marketing and proposal development from pitch through close
• Exceptional creative writing storytelling and presentation skills
• Fluency in Keynote and PowerPoint with the ability to produce visually impactful decks
• Ability to remain poised under pressure and communicate effectively with diverse stakeholders
• Proven self-starter with the ability to proactively identify opportunities and move initiatives forward
• Comfortable working in a fast-paced deadline-driven environment

It is the policy of People Inc. to provide equal employment opportunity (EEO) to all persons regardless of age color national origin citizenship status physical or mental disability race religion creed gender sex sexual orientation gender identity and/or expression genetic information marital status status with regard to public assistance veteran status or any other characteristic protected by federal state or local law. In addition the Company will provide reasonable accommodations for qualified individuals with disabilities. Accommodation requests can be made by emailing [email protected].

The Company participates in the federal E-Verify program to confirm the identity and employment authorization of all newly hired employees. For further information about the E-Verify program please click here: https://www.e-verify.gov/employees

Pay Range

The pay range above represents the anticipated low and high end of the pay range for this position and may change in the future. Actual pay may vary and may be above or below the range based on various factors including but not limited to work location experience and performance. The range listed is just one component of People Inc's total compensation package for employees. Other compensation may include annual bonuses and short- and long-term incentives. In addition People Inc. provides to employees (and their eligible family members) a variety of benefits including medical dental vision prescription drug coverage unlimited paid time off (PTO) adoption or surrogate assistance donation matching tuition reimbursement basic life insurance basic accidental death & dismemberment supplemental life insurance supplemental accident insurance commuter benefits short term and long term disability health savings and flexible spending accounts family care benefits a generous 401K savings plan with a company match program 10-12 paid holidays annually and generous paid parental leave (birthing and non-birthing parents) all of which may vary depending on the specific nature of your employment with People Inc. and your work location. We also offer voluntary benefits such as pet insurance accident critical and hospital indemnity health insurance coverage life and disability insurance.

What We Do

People Inc. is America’s largest digital and print publisher. Our 40+ iconic and fast-growing brands harness the best intent-driven content the fastest sites and the fewest ads to help nearly 200 million people every month including 95 percent of US women make decisions take action and find inspiration. People Inc. brands include PEOPLE Better Homes & Gardens Verywell FOOD & WINE The Spruce Allrecipes Byrdie REAL SIMPLE Investopedia Southern Living and more.

Why Work With Us

People Inc. has a people-first mentality - our audience our employees our teams. We take our role of providing the best content across the best brands very seriously and we are always looking to make sure that our teams have the space to be creative innovate and try out new things.

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