Assistant Marketing Manager Corporate Social

• Develops and executes corporate storytelling across Lowe's social ecosystem elevating community impact foundation initiatives associate stories innovation efforts business priorities and reputation-building moments.
• Manages LinkedIn content planning and editorial calendar execution ensuring alignment with enterprise priorities key business moments and stakeholder needs.
• Monitors and actively manages LinkedIn community engagement responding to conversations identifying engagement opportunities and escalating issues when appropriate.
• Tracks analyzes and reports on LinkedIn and corporate storytelling performance providing actionable insights and recommendations to optimize content strategy audience engagement and business impact.
• Partners cross-functionally with Brand Marketing Communications Public Relations Human Resources Talent Acquisition Community Relations and Foundation teams to identify and translate key business priorities into social-first content.
• Coordinates closely with Creative Production and Social teams to ensure timely delivery of platform-native content.
• Supports real-time and reactive storytelling opportunities tied to cultural moments community initiatives business milestones and corporate announcements.
• Monitors audience engagement platform trends and conversation insights to identify emerging storytelling opportunities and content optimizations.
• Supports day-to-day coordination and execution of executive social content and publishing needs in partnership with the Manager Corporate Social and Executive Communications stakeholders.
• Assists in the development and operationalization of Lowe's Employee Ambassador Program including content coordination participant support publishing workflows and engagement tracking.
• Helps establish governance best practices and scalable processes that support future growth of executive social and employee advocacy programs.
• Provides executional support across employee ambassador and executive social initiatives until dedicated program resources are established.
• Contributes to the development of Lowe's emerging Corporate Social function by helping establish scalable workflows governance frameworks planning processes and operational best practices that support future team growth and expanded capabilities.

• Bachelor's degree Marketing Digital Public Relations Communications or related degree or equivalent years of experience in lieu of education requirement if applicable
• 4-6 years of experience in social media digital marketing or communications
• Experience executing social media content and managing day-to-day channel operations especially LinkedIn
• Experience managing content calendars and coordinating across multiple stakeholders

• Experience developing content for LinkedIn or corporate social channels preferred
• Strong organizational and project management skills with the ability to manage multiple priorities simultaneously
• Experience partnering cross-functionally with teams such as Communications Brand Marketing or Talent Acquisition
• Familiarity with social publishing and analytics tools (e.g. Sprinklr)
• Experience working in a fast-paced highly matrixed environment

What We Do

It’s curious to think of innovation and stability co-existing. But we pair a 100-year track record of success with a hunger to do things differently. Everyone is in the work — tackling complex problems where your impact can build back or build up the communities we serve. We fill our halls with curious minds from all walks of life. Our differences make us stronger which is why our leaders build cultures of recognition and inclusion. You are heard and your curiosities are celebrated and championed here.

Why Work With Us

We have built a space where the curious can move freely. Up in title up in skills to the side with teams or back to try something completely new. We help you find your path — because when you win we all win.

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