Associate Director, Website Marketing

Ask Yourself

• Are you a passionate and curious go-getter that wants the opportunity to make an impact in a high-growth and fast-paced SaaS company?
• Are you excited about helping nonprofits reach, engage and retain the donors they depend on to achieve their vision for a better world? 

If you answered yes to the questions above, you may be just what we are looking for in our next Website Marketing Associate Director.

The Company

• Through acquisition, Kindful and Bloomerang have joined forces in supporting over 15,000 non profit professionals globally. Our stand-out team of 300+ employees believes in the value of life with a mission, and take great pleasure in helping passionate charities make smart decisions that help them reach out, grow, and thrive through easy-to-use software. Together, we’ve created the highest-rated fundraising/donor CRM platform on the market and we are excited for the opportunity to add people like yourself to our best-in-class culture. 

The Role

• Reporting to the VP of Demand Generation, you will be responsible for driving exceptional experiences and web optimizations that increase conversion and lead volume. You thrive in a fast-paced environment with rapid experimentation, which includes flexing your online conversion muscle and working to identify and scale wins quickly. You can navigate complex organizations with ease, but you have a bias for action. As such, you can be scrappy and innovative, constantly pushing boundaries and "upping the game" to drive significant growth.

What You Will Do

• Drive the website strategy and roadmap, develop key web initiatives that align with overall business strategies, and support the buyer journey. 
• Lead website conversion rate optimization (CRO) initiatives.  Design and deploy website A/B testing. Prepare and present testing analysis with relevant stakeholders. Implement site enhancements based on testing results. 
• Coordinate technical aspects of the corporate website to ensure it is highly optimized for conversions by conducting monthly audits and generating related reporting.  Use analyzed data to implement site enhancements.
• Oversee Google Analytics tracking and goal reporting.  
• Manage relationships with our external SEO and Web Development agency.  Provide internal content team with SEO insights and intel to further enhance search rankings.  
• Work closely with go-to-market teams to build landing pages and optimize existing content.
• Be the go-to playbook owner and strategist of Drift; our website chat tool. Build out and optimize Drift playbooks to support campaigns and increase overall site conversions. Identify new opportunities to utilize Drift. 
• Provide data analysis and reporting on Drift campaigns allowing the marketing team to harness the information to make informed data-driven decisions. 
• Coordinate and align with Revenue Operations, Business Development, Sales, and Customer Success on joint goals and projects, including lead management, chat routing, reporting, relevant documentation, and other shared objectives.
• Serve as an industry expert and maintain deep knowledge of the evolving technology landscape and our competition. 

What Does It Take

• 5-8 years of relevant website marketing and conversion rate optimization experience, preferably at a B2B SaaS company that has seen high volume and high velocity.
• 2-3 years of leadership experience, managing people and vendor partners. 
• A proactive growth mindset; coachable, but can also research and learn
• Fanatical about being buyer-centric and customer-first in everything you do
• Strong interpersonal and project management skills to optimally lead multiple projects with tight timeframes
• Analytical thinker with a detail-oriented mindset
• Familiarity with marketing automation (Marketo), CRMs (Salesforce), website CMS (WordPress), project management tools (Jira & Confluence), analytics (Google Analytics and Data Studio), and online chat (Drift) software. 

Benefits 

• Health Insurance: Medical, Vision, Dental, FSA, HSA
• Paid Parental Leave: For time spent with your little one
• 401K with Match: To help you save for the future 
• Wellness: You'll have access to a free subscription to Bright, a wellness platform offering resources for nutrition, exercise, mental health, and more as well as a kitchen stocked with snacks and coffee.
• Time Away: PTO, Flex Days, Volunteer Days, 13 Paid Holidays 
• Equipment: We ship everything to your front door

Compensation

The salary range for this position is: $109,500 - $148,500, plus individuals may be eligible for a discretionary bonus. Actual Compensation within the range will be dependent on the individual’s skills, experience, qualifications and location, and applicable employment laws.

Location 

This is a full-time, permanent position, either fully remote or based in our Indianapolis HQ. We do not offer Visa sponsorship or relocation assistance at this time. 

Accommodations 

Applicants with disabilities may contact [email protected] to request accommodation in completing an employment application.

Posting Statement 

Bloomerang is an Equal Opportunity Employer. Individuals seeking employment at Bloomerang are considered without regard to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation. 

Bloomerang does not accept agency resumes or partnerships at this time.