Job Description
Coach is a global fashion house founded in New York in 1941. Inspired by the vision of Creative Director Stuart Vevers and the inclusive and courageous spirit of our hometown we make beautiful things crafted to last—for you to be yourself in.
Coach is part of the Tapestry portfolio – a global house of brands committed to stretching what’s possible.
A member of the Tapestry family we are part of a global house of brands that has unwavering optimism and is committed to being innovative and wholly inclusive. Visit Our People page to learn more about Tapestry's commitment to equity inclusion and diversity.
Job Title: Coachtopia – Associate Manager Community
Primary Purpose / Position Summary
At Coach we believe better-made things can help create a better-made future—and this starts with how we design craft and develop our products. Though we’ve always prided ourselves on creating high quality products that are crafted to last we know we must go further to build a more circular future for fashion. Three years ago Coach introduced Coachtopia a brand designed for circularity. In Coachtopia a sub-brand of Coach we’re working to address fashion’s waste problem by turning discarded materials into beautiful things.
We are seeking a culturally connected and strategic Associate Manager Community to support the execution and continued evolution of Coachtopia’s community and creator strategy globally. This role will play an important part in building authentic relationships with a diverse network of creators advocates collaborators and community voices who reflect Coachtopia’s values and help drive meaningful brand engagement.
The ideal candidate is tapped into culture and digital communities understands how to identify emerging voices and shared-value communities and has experience supporting creator and community programs that drive authentic storytelling advocacy and long-term brand relevance. This individual should thrive in a fast-paced entrepreneurial environment and be comfortable balancing day-to-day execution relationship management cross-functional coordination and reporting.
This role will work cross-functionally to help ensure alignment across seasonal product stories brand messaging and community initiatives.
Key Responsibilities
Community & Creator Strategy
Support the execution of Coachtopia’s global community strategy ensuring talent and community partners authentically reflect the brand ethos and values.
Manage the day-to-day execution of community and creator initiatives from identification and outreach through briefing launch and recap.
Help build creator-led storytelling and user-generated content opportunities that strengthen brand credibility and foster authentic engagement.
Identify and support partnerships with individuals and communities across sustainability culture fashion and other spaces that align with Coachtopia’s values and audience.
Serve as a day-to-day point of contact for influencer and creator agency partners.
Support budget tracking and management for key community and creator initiatives.
Casting & Relationship Management
Support casting for the Coachtopia community across a wide range of culturally relevant and values-aligned individuals and groups.
Maintain a strong pulse on emerging voices tastemakers thought leaders and community builders shaping culture and conversation.
Build and maintain relationships with talent teams agencies and key external partners to help keep Coachtopia top of mind.
Own outreach and communication on behalf of the Coachtopia brand for select community and creator partnerships.
Cross-Functional Partnership
Partner with the Coachtopia marketing teams to ensure talent briefs and community activations ladder up to seasonal messaging product priorities and broader brand vision.
Collaborate closely with Global Influencer Global Social PR Creative Legal Customer Experience Buying and channel owners to support aligned storytelling across touchpoints.
Communicate with key channel owners to provide relevant earned and paid assets for use across social email e-commerce and other appropriate platforms.
Work closely with Legal and external partners on talent agreements helping ensure all deliverables are clearly tracked and fulfilled.
Community Engagement & Market Execution
Support the execution of IRL and digital community engagements tied to key brand moments launches collaborations and cultural conversations.
Help bring community programs to life in ways that foster loyalty participation and advocacy among diverse groups connected by shared values.
Monitor audience and community sentiment to help inform future engagement strategies content development and partnership opportunities.
Cultural Relevance & Insights
Stay current on emerging trends platforms talent and shifts in community behavior and the creator landscape.
Bring forward culturally relevant insights and observations to support campaign planning and brand positioning.
Help identify new voices communities and partnership opportunities that can strengthen Coachtopia’s relevance and reach.
Measurement & Reporting
Own reporting on key community and creator metrics.
Track performance against established KPIs for overall community health as well as for individual initiatives and seasonal campaigns.
Support post-campaign recaps with actionable insights and recommendations to optimize future efforts.
Administrative
Own and maintain the master Coachtopia community list ensuring it includes both current and prospective partners.
Support execution of talent contracts and track deliverables to ensure all obligations are met.
Maintain strong organization across budgets timelines reporting and partnership documentation.
The Accomplished Individual Will Possess
BA or BS degree; an equivalent combination of work experience and education will be considered.
Relevant experience in community marketing influencer marketing creator partnerships talent relations or related fields.
Strong initiative action-oriented drive and the ability to react quickly with a sense of urgency in a fast-paced environment.
Comfort with ambiguity and the ability to work with a scrappy entrepreneurial mindset.
Flexibility and adaptability to changing priorities; able to organize multitask and prioritize workload to meet deadlines.
Highly collaborative and team-oriented with the ability to partner effectively across functions and levels.
Strong communication relationship-building and organizational skills.
Excellent attention to detail and accuracy with a strong desire to learn and grow.
Deep curiosity about sustainability culture community behavior and the evolving creator landscape with the ability to translate insights into relevant brand opportunities.
Strong Microsoft Office skills and proficiency in platforms such as CreatorIQ Tribe or similar influencer/community tools.
Preferred Skills
Experience working with talent agencies creators brand partners and event or activation teams.
Familiarity with paid media amplification and cross-channel use of creator content.
Passion for storytelling culture and building authentic brand communities.
Interest in purpose-driven brands sustainability and circularity is a plus.
#LI-DL1 #LI-HYBRID
Our Competencies for All Employees
Courage: Doesn’t hold back anything that needs to be said; provides current direct complete and “actionable” positive and corrective feedback to others; lets people know where they stand; faces up to people problems on any person or situation (not including direct reports) quickly and directly; is not afraid to take negative action when necessary.
Creativity: Comes up with a lot of new and unique ideas; easily makes connections among previously unrelated notions; tends to be seen as original and value-added in brainstorming settings.
Customer Focus: Is dedicated to meeting the expectations and requirements of internal and external customers; gets first-hand customer information and uses it for improvements in products and services; acts with customers in mind; establishes and maintains effective relationships with customers and gains their trust and respect.
Dealing with Ambiguity: Can effectively cope with change; can shift gears comfortably; can decide and act without having the total picture; isn’t upset when things are up in the air; doesn’t have to finish things before moving on; can comfortably handle risk and uncertainty.
Drive for Results: Can be counted on to exceed goals successfully; is constantly and consistently one of the top performers; very bottom-line oriented; steadfastly pushes self and others for results.
Interpersonal Savvy: Relates well to all kinds of people up down and sideways inside and outside the organization; builds appropriate rapport; builds constructive and effective relationships; uses diplomacy and tact; can diffuse even high-tension situations comfortably.
Learning on the Fly: Learns quickly when facing new problems; a relentless and versatile learner; open to change; analyzes both successes and failures for clues to improvement; experiments and will try anything to find solutions; enjoys the challenge of unfamiliar tasks; quickly grasps the essence and the underlying structure of anything.
Our Competencies for All People Managers
Strategic Agility: Sees ahead clearly; can anticipate future consequences and trends accurately; has broad knowledge and perspective; is future oriented; can articulately paint credible pictures and visions of possibilities and likelihoods; can create competitive and breakthrough strategies and plans.
Developing Direct Reports and Others: Provides challenging and stretching tasks and assignments; holds frequent development discussions; is aware of each person's career goals; constructs compelling development plans and executes them; pushes people to accept developmental moves; will take on those who need help and further development; cooperates with the developmental system in the organization; is a people builder.
Building Effective Teams: Blends people into teams when needed; creates strong morale and spirit in their team; shares wins and successes; fosters open dialogue; lets people finish and be responsible for their work; defines success in terms of the whole team; creates a feeling of belonging in the team.
Coach. is an equal opportunity and affirmative action employer and we pride ourselves on hiring and developing the best people. All employment decisions (including recruitment hiring promotion compensation transfer training discipline and termination) are based on the applicant’s or employee’s qualifications as they relate to the requirements of the position under consideration. These decisions are made without regard to age sex sexual orientation gender identity genetic characteristics race color creed religion ethnicity national origin alienage citizenship disability marital status military status pregnancy or any other legally-recognized protected basis prohibited by applicable law.
Americans with Disabilities Act (ADA)
Tapestry Inc. will provide applicants and employees with reasonable accommodation for disabilities or religious beliefs. If you require reasonable accommodation to complete the application process please contact Tapestry People Services at 1-855-566-9264 or [email protected]
Visit Tapestry Inc.
Base Pay Range
$75000.00-$85000.00Here are some of the benefits that we offer: Medical insurance Dental insurance Vision insurance 401 (K) Paid Paternity and Maternity leave Commuter Benefits Disability insurance and Tuition assistance. Please click here for a complete list of U.S Corporate Compensation & Benefits.
Skills Required
- BA or BS degree or equivalent experience
- Relevant experience in community marketing or influencer marketing
- Strong communication and relationship-building skills
- Strong organizational skills and attention to detail
- Familiarity with community engagement and marketing strategies
What the Team is Saying
Tapestry - Coach and Kate Spade Compensation & Benefits Highlights
- Parental & Family Support—Standardized paid parental bonding leave in the U.S. (up to eight weeks) and roughly 17 weeks for birth mothers via a combination of disability wellness time and bonding strengthen family support. Adoption reimbursement up to $10000 access to Maven’s family‑building platform backup care and a phased return‑to‑work program further reinforce this focus.
- Wellbeing & Lifestyle Benefits—Employee Assistance Program with counseling no‑cost backup child/adult/elder care wellness days and an Associate Relief Fund demonstrate attention to everyday wellbeing and crises. Cross‑brand employee discounts and Flex Fridays for corporate roles add meaningful lifestyle value.
- Retirement Support—A 401(k) savings plan and an Employee Stock Purchase Plan are consistently highlighted in U.S. postings as part of total rewards. Company materials also note broad equity participation for thousands of employees and a market‑aligned total rewards philosophy.
Tapestry - Coach and Kate Spade Insights
What We Do
A tapestry is made of many threads woven into one story. So are we. Our global house of brands unites the magic of Coach and Kate Spade New York. By intertwining different people and ideas we push ourselves in our work pull out the unexpected in what we create and expand the bounds of possibility. Our brands were created by dreamers who were determined to turn ideas into icons and with passion made it happen. We’ve grown by finding people similarly dedicated to the dream all over the world. We hold ourselves to high standards in every material process and person that plays a part in our work and we embrace difference by design because diverse perspectives are at the heart of creativity. We find brilliance in the intersections—of beauty and function of heritage and innovation of accessibility and aspiration—which is how we break through with magic and logic in our culture and our craft. The result is that we stand taller together. Tapestry elevates the best in our people and brands. We use our collective strengths to move our customers and empower our communities to make the fashion industry sustainable and to build a house that’s equitable inclusive and diverse. Individually our brands are iconic. Together we can stretch what’s possible.
Why Work With Us
We believe that difference sparks brilliance so we welcome people and ideas from everywhere to join us in stretching what’s possible. At Tapestry being true to yourself is core to who we are. When each of us brings our individuality to our collective ambition our creativity is unleashed.
Gallery
Tapestry - Coach and Kate Spade Teams
Tapestry - Coach and Kate Spade Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
Similar Jobs
Tapestry - Coach and Kate Spade
Analyst FP&A
Tapestry - Coach and Kate Spade
Assistant Store Manager I
Tapestry - Coach and Kate Spade
Sales Associate III
Tapestry - Coach and Kate Spade
Assistant Craftsperson-2
Explore More
Date Posted
05/22/2026
Views
0