Associate Paid Search Manager

Company Description

At Fortune Brands Innovations, we believe that our innovation and success are fueled by the passion of our people and the strength of our teams. Together, we work to fulfill dreams of home by aligning around common goals, being agile in the face of change, holding ourselves accountable, and acting with integrity and transparency. We succeed when everyone belongs and strive to build a Home for All where all associates can be their true, authentic selves at work. Learn more about our culture here.

Job Description

The Associate Paid Search Manager at Fortune Brands Innovations is responsible for managing and executing our holistic paid search strategy and activations across a portfolio of brands. This hands-on role will execute ad buying across a variety of digital platforms, as well as develop strategic roadmaps, test and learns, and media analyses. The ideal candidate will have 3-5 years of experience in advertising, media management, and/or media buying; and must have experience in paid search, with hands-on executional experience in planning and running large-scale search campaigns across Google, Bing, Amazon, and other search platforms. 

This role requires hybrid presence in the office (3 days per week, Tue-Wed-Thu, with the ability to work remotely Mondays and Fridays) in any of the following locations:

• North Olmsted / Cleveland, OH
• Maumee / Toledo, OH
• Deerfield / Chicago, IL 
• Oak Creek / Milwaukee, IL

The successful candidate must live within commutable distance to any one of the locations listed above.

Responsibilities

• Launch, manage, and scale SEM campaigns primarily across Google and Microsoft Bing Ads, with the potential to expand across other channels and tactics.
• Partner with our agencies and internal brand teams to translate creative strategies and vision into effective media plans.
• Set measurable goals that demonstrate expectations and ongoing improvement.
• Recommend best practices, identify expansion opportunities, and present to leadership.
• Prepare monthly and quarterly media performance reports to analyze category trends, measure media, and perform competitive benchmarking.
• Pace budgets, adjust bids, track KPIs, and optimize campaigns to hit internal goals and targets.
• Collaborate with internal media team to identify key learnings and opportunities; work together to develop full funnel campaigns to support product launches. 
• Interact with multiple internal business units to align on product direction.
• Assist the Retail Media Manager with overall strategies, budget, and campaign management.
• Continuously optimize campaigns and implement new keywords, ad copy, bid strategies, etc. to keep accounts updated and test and learn.
• Meet with vendor partners regularly to identify areas for media improvements and stay up to date on latest best practices.

Qualifications

• Bachelor’s Degree in Communications, Marketing, Advertising, Public Relations, Media Studies, Business or a related field is required.
• Minimum 3-5 years experience in advertising, media management, and/or media buying; experience in paid search, with hands-on executional experience in planning and running large-scale search campaigns across Google, Bing, Amazon, and other search platforms. Related analytics experience as well as desire and willingness to learn the above may substitute.
• Interest in managing paid search; hands-on experience building, launching, setting-up accounts across multiple search engines including Google Ads, Google Display Network, Google Analytics, and Bing.
• Strong attention to detail and communication skills, ability to take initiative and fully own projects.
• Strong Excel and Data Analysis skills required.

Additional Information

Fortune Brands Innovation (FBIN) is built on industry-leading brands and innovation within our operating segments: Plumbing, Doors and Security. We have an impressive track record of strong financial results, market outperformance and growth, which translates into career and professional growth opportunities for associates. Please visit our website at fbin.com to learn more.

Equal Employment Opportunity

FBIN is an equal opportunity employer. FBIN evaluates qualified applicants without regard to race, color, religion, sex, gender identity or expression, national origin, ancestry, age, disability/handicap status, marital status, protected veteran status, sexual orientation, genetic history or information, or any other legally protected characteristic.

Reasonable Accommodations

FBIN is committed to working with and providing reasonable accommodations to individuals with disabilities. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the application or interview process, please contact us at [email protected] and let us know the nature of your request along with your contact information.