Associate Product Manager

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 113,000 colleagues serve people in more than 160 countries.

JOB DESCRIPTION:

About Abbott

Abbott is a global healthcare leader, creating breakthrough science to improve people's health. We're always looking towards the future, anticipating changes in medical science and technology.

The Opportunity

A healthy heart is essential to good health. That's why we're committed to advancing treatments for people with cardiovascular disease. As a global leader in Cardiac Rhythm Technologies, our breakthrough medical technologies help restore people's health so they can get back to living their best lives, faster

Abbott Cardiac Rhythm Management Downstream Marketing is looking for a strong Associate Product Manger that wants to make a difference in the newly formed USA Marketing team based Onsite in Austin Texas. In this role, you will own the commercialized new CRM products, drive share acquisition through strategic initiatives, and play an integral part in future product launch execution.

What You'll Work On

• Build, develop and execute downstream CRM product specific marketing strategy and tactical plans to drive the U.S. market strategic objectives
  • Generate expert level brand, market, and competitive analyses
  • Develop annual marketing plans to grow product sales, profit, and share
  • Create and execute marketing campaigns that generate measurable wins
  • Collaborate with DVP, AVPs, and R.D.s to create a unified strategy and cohesive tactical execution plans
  • Work closely with the U.S. Commercial team & Finance to ensure alignment
  • Gain buy-in from commercial leadership and ensure execution of marketing plans
  • Forecast product demand and sales for monthly, quarterly, and annual financial planning
  • Maintain monthly product demand forecast to ensure effective inventory management
  • Conducts competitive product analysis and market research of professional audiences
  • Create competitive marketing strategies and tactics that defend and take share
  • Collaborate with the CRM Education team to develop, implement, and update product training for the sales force on an ongoing basis
  • Collaborate with the CRM Education team to generate strategic opportunities for KOL and AHP engagement
  • Collaborate with the CRM Marketing Communications team to ensure best-in-class collateral development for supporting sales execution
  • Manage and maintain product budget and expenses

• Delivery results by developing deep market understanding, product performance analysis, and instituting appropriate corrective actions
  • Review performance to targets on a monthly and quarterly basis, adjust and revise marketing plans or institute corrective action as appropriate
  • Initiate and analyze account and IDN metrics to determine market trends and competitive status at the Regional and National levels
  • Advise management of performance issues and corrective actions
  • Partner with DVP, AVPs, and R.D.s to identify root causes of performance and drive focused marketing resources to support the field
• Lead new CRM product launches
  • Lead cross-functional teams in the development and execution of product launch plans and critical milestones
  • Identify product positioning, value propositions, and key messaging in conjunction with the Marketing Communications team
  • Collaborate with Upstream Marketing counterparts to provide market insights and condition the market for product launches
  • Identify market entry strategies with the Reimbursement team
  • Recommend pricing strategies in collaboration with pricing and contracting subject matter experts
  • Train sales personnel on product positioning, marketing strategy, product positioning and competitive value propositions
  • Develop podium and publication plans with the Clinical team
  • Create market development plans with global marketing teams
  • Work with the education team in developing field and physician training plans and ensure optimal training execution
  • Create and align the go-to-market strategy with Commercial leadership, including key performance indicators, segmentation, and account/customer targeting
  • Forecast launch demand to ensure adequate product supply
  • Develop KOL strategy and create physician champions for the product
  • Provide necessary marketing support for customer meetings and conventions
  • Collaborate with Public Affairs in deciding and executing appropriate media communications
  • Track and report launch progress to senior leadership and key stakeholders regularly

Required Qualifications:

The candidate should have demonstrated leadership, strategic thinking, and analytical skills. Strong written and verbal communication capabilities are required. A high level of emotional intelligence is paramount for success. Must know how to Win Friends & Influence People. Must be proactive and results-oriented. Proficiency with the Microsoft Office suite of applications is also expected.

Working at Abbott

At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You'll also have access to:

• Career development with an international company where you can grow the career you dream of .
• Free medical coverage for employees* via the Health Investment Plan (HIP) PPO
• An excellent retirement savings plan with high employer contribution
• Tuition reimbursement, the Freedom 2 Save student debt program and FreeU education benefit - an affordable and convenient path to getting a bachelor's degree.
• A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.

A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists

Bachelor's Degree plus a Minimum of 5 years in medical device product marketing or 5 years Cardiac Rhythm Management sales + MBA,

Preferred Qualifications

MBA strongly preferred.

Class III device product launch experience is strongly preferred

Estimated travel: Willing to travel 40%, including extended overnights (as the pandemic permits)

Apply Now

* Participants who complete a short wellness assessment qualify for FREE coverage in our HIP PPO medical plan. Free coverage applies in the next calendar year.

Learn more about our health and wellness benefits, which provide the security to help you and your family live full lives: www.abbottbenefits.com

Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity.

Connect with us at www.abbott.com, on Facebook at www.facebook.com/Abbott and on Twitter @AbbottNews and @AbbottGlobal.

The salary for this role is between:
N/A

JOB FAMILY:
Product Management

DIVISION:
CRM Cardiac Rhythm Management

LOCATION:
United States > Austin : 8701 Bee Caves Rd

ADDITIONAL LOCATIONS:

WORK SHIFT:
Standard

TRAVEL:
Yes, 50 % of the Time

MEDICAL SURVEILLANCE:
No

SIGNIFICANT WORK ACTIVITIES:
Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day), Keyboard use (greater or equal to 50% of the workday)

Abbott is an Equal Opportunity Employer of Minorities/Women/Individuals with Disabilities/Protected Veterans.

EEO is the Law link - English: http://webstorage.abbott.com/common/External/EEO_English.pdf

EEO is the Law link - Espanol: http://webstorage.abbott.com/common/External/EEO_Spanish.pdf