Associate Product Manager, Digital Specialist

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 115,000 colleagues serve people in more than 160 countries.

JOB DESCRIPTION:

Assistant Product Manager, Digital Specialist

Des Plaines, IL

About Abbott

Abbott is a global healthcare leader, creating breakthrough science to improve people's health. We're always looking towards the future, anticipating changes in medical science and technology.

Working at Abbott

At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You'll also have access to:

• Career development with an international company where you can grow the career you dream of .
• Free medical coverage for employees* via the Health Investment Plan (HIP) PPO
• An excellent retirement savings plan with high employer contribution
• Tuition reimbursement, the Freedom 2 Save student debt program and FreeU education benefit - an affordable and convenient path to getting a bachelor's degree.
• A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.
• A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.

The Opportunity

This position works out of our Des Plaines, IL Headquarters of Abbott Molecular, We are a division of Abbott Laboratories, a global, diversified healthcare innovator with a legacy of pioneering work in medical diagnostics.

This role is responsible for initiating, creating and executing global product launch plans and/or global campaigns across multiple channels and geographies to enable sales and build the Abbott Brand. This role will drive the customer experience across digital and traditional platforms and channels. This role's success is built upon the ability to demonstrate an understanding of the business, product, customer, distribution channels, and competitors while applying their perspective and expertise in marketing communications to build solid strategies and execute global plans. This role will support the business strategies of the (assigned disease state), while ensuring consistency and alignment with overall Abbott Medical Global Communications policies and guidance.

MAIN RESPONSIBILITIES

• Develop and execute measurable, multi-channel communications strategies and campaigns to support the commercialization of solutions globally.
• Partner to create and execute campaigns in specific geographies, such as the U.S., Europe or Asia.
• Develop and maintain a deep understanding about the nuances of different global geographies and selling divisions to ensure communications campaigns enable the sales organizations.
• Develop campaign briefs with marketing counterpart(s) to help support business goals.
• Produce communications materials using established department procedures and tools.
• Contribute to global product positioning, messaging, naming and creative development working with manager.
• Contribute to the development of the communications annual operating plan and budget plan.
• Maintain projects within allocated budget proposing cost-saving measures where appropriate.
• Collaborate closely with peers in Marketing and Marketing Communications; Project Management, Operations, Digital, Brand, Events, Creative Services, Public Relations, and Internal Communications to align on product launches, campaigns, process, strategies, best practices and efficiencies.
• For all print and digital collateral and support materials, maintain appropriate compliance usage and adequate inventory to support internal and external customers.
• Partner and collaborate with outside agencies/vendors to ensure initiatives meet expectations.

QUALIFICATIONS

EDUCATION

Bachelors Degree (± 16 years) In Communications, Journalism, Advertising, Marketing, Public Relations, English or equivalent combination of education and work experience Implement Salesforce marketing cloud and integration to ASPEN & integrate salesforce enablement into marketing strategy

Apply Now

* Participants who complete a short wellness assessment qualify for FREE coverage in our HIP PPO medical plan. Free coverage applies in the next calendar year.

Learn more about our health and wellness benefits, which provide the security to help you and your family live full lives: www.abbottbenefits.com

Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity.

Connect with us at www.abbott.com, on Facebook at www.facebook.com/Abbott and on Twitter @AbbottNews and @AbbottGlobal.

The base pay for this position is

$62,700.00 - $125,300.00

In specific locations, the pay range may vary from the range posted.

JOB FAMILY:

Marketing Support

DIVISION:

AMD Molecular

LOCATION:

United States > Des Plaines : 1350 East Touhy Avenue

ADDITIONAL LOCATIONS:

WORK SHIFT:

Standard

TRAVEL:

Not specified

MEDICAL SURVEILLANCE:

Not Applicable

SIGNIFICANT WORK ACTIVITIES:

Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day), Continuous standing for prolonged periods (more than 2 consecutive hours in an 8 hour day), Continuous walking for prolonged periods (more than 2 hours at a time in an 8 hour day)

Abbott is an Equal Opportunity Employer of Minorities/Women/Individuals with Disabilities/Protected Veterans.

EEO is the Law link - English: http://webstorage.abbott.com/common/External/EEO_English.pdf

EEO is the Law link - Espanol: http://webstorage.abbott.com/common/External/EEO_Spanish.pdf