Associate Product Marketing Manager

Why just have a job when you can live your Purpose?  We are Givelify, a minority-owned FinTech-for-Good company that uses human-centered design, jobs-to-be-done, & data to create experiences that inspire kindness & generosity and celebrate putting more good into the world. In fact, Givelify’s mobile giving app consistently leads the App Store and Google Play in downloads, reviews and 5-star ratings amongst all giving apps. More than 1.5 million donors and over 55,000 organizations trust Givelify for inspiring kindness, generating more than $3 Billion in generosity.  

You’ll get to:

• Become a subject matter expert for Givelify’s online and mobile giving platform, supporting lead Product Marketing Managers in developing messaging, positioning, naming, and a core narrative around products and its benefit to customers, sales, and customer experience teams
• Assist Product Marketing Managers in the development and execution of go-to-market plans for product rollouts, including the internal and external communication of new products launches and releases, launch alignment across product, engineering, sales, customer experience, and marketing, and achieving launch KPIs
• Validate go-to-market messaging with customers, prospects, and internal stakeholders
• Be a trusted advisor, product expert and market expert to the customer experience and sales team 
• Collaborate closely with customer marketing and content marketing on the creation of marketing tools and product collateral such as product data sheets, in-app messaging, whitepapers, presentations, case studies, website content, webinars, and more
• Work closely with the customer experience and technical writing teams to ensure the knowledge center and training materials are kept up to date, and articles reflect the most recent feature updates.
• Draft customer communications for the defined product and solution area, and work closely with customer marketing, product and product marketing to schedule and execute all customer communications.
• Conduct market intelligence - be the expert on our buyers, how they buy and their buying criteria and the problems they need to solve
• Develop a solid understanding of the market landscape and develop compelling positioning, messages, and sales tools to communicate the value of our products and services to customers
• Conduct ongoing analysis of campaign and launch performance and report results and recommendations to senior product marketing leadership

You should bring mad skills & experience:

• Bachelor’s degree
• 3+ years of continuous experience in a product, customer success, and / or marketing function
• Experience leading or supporting product launches with measurable results while identifying and implementing GTM strategies

Plus These Superpowers:

• Self-motivated to deliver excellence and optimize results
• Excellent oral and written communications skills (writing samples required)
• Excellent organizational and analytical skills
• Excellent project management and communication skills
• Genuine interest, curiosity, and empathy for helping non-profits and churches succeed

(Extra bonus points for these superpowers!):

• Prior experience with FinTech organization
• Prior experience working with churches or non-profit organizations
• Prior experience working in a SaaS organization
• Prior experience working in a Marketplace or B2C organization
• Prior experience in a Product Marketing role

Our People & Culture

We are a virtual team of high-performing professionals who innovate & collaborate to fulfill our mission to help people instantly find causes that inspire them to action so they can change the world – one simple, joyful gift at a time.  Our culture of integrity, heart, simplicity, & that “wow” factor fuel our aspiration to be recognized amongst the tech industry’s most inclusive & purpose-driven workplaces.

We take great pride in providing competitive pay, full benefits, amazing perks (including flexible PTO), and most importantly, the opportunity to put passion & purpose to work.