Associate Product Marketing Manager

Meet Upside:

We created Upside to transform brick-and-mortar commerce. Our technology uses the sophistication of online retail—profit measurement, attribution, and incrementality—to provide users with more value on their everyday purchases and brick-and-mortar businesses with new, profitable customers. We've helped millions of users earn 2 to 3 times more cashback than any other product, and hundreds of thousands of brick-and-mortar businesses earn measurable profit. Billions of dollars in commerce run through the Upside platform every year, and that value goes directly back to our retailer partners, the consumers they serve, and important sustainability initiatives.

Meet the Product Marketing Team:

Product Marketing at Upside is a mission-critical function within Upside's broader Retailer Go-To-Market team, one where you will work at the intersection of Product, B2B Marketing, & Sales to connect Upside's products to our retailers and drive top-line growth. As Upside releases new products and features, the growing Product Marketing team is responsible for commercialization and go-to-market processes, and ensures our Sales and Account Management teams have the training and materials they need to go out and sign new accounts - and keep our ever-growing live account base happy!

The Impact You'll Make:

We're looking for a future Product Marketing expert who excels in a highly-visible role with potential for huge impact. You will help build Upside's strategy to grow our merchant base and push us into new verticals. You love storytelling with data and are always ready to solve a new business problem. Most importantly, you love working with different teams and will partner with Product, B2B Marketing, Sales, Accounts and Sales Enablement to drive top-line growth. You will report into our Director, Product Marketing, who sits in our Washington, DC office.

• Support execution of quarterly / annual Product Marketing strategy aligned with business objectives, market trends, and product roadmap / releases
• Develop an understanding of Upside's products and roadmap, customer/user research and market insights, and use this understanding to develop positioning and differentiated messaging for our portfolio of products
• Build and maintain the core backbone of all product collateral and content such as demos, white-papers, presentations and technical blogs, that help our Sales and Account teams educate the market; partner with Sales Enablement to ensure the Sales and Accounts teams are equipped to effectively use this content to articulate our product positioning and value proposition
• Help create compelling marketing collateral that simplifies product value messages to drive awareness and interest (video, webinars, thought leadership, email nurture)
• Become a product evangelist and cross-functional bridge-builder who unites marketing, sales, customer success, and product teams to drive business results
• Support new product launches by leading the launch planning, deliverables, and managing cross-functional teams to ensure maximum adoption
• Provide input and strategy into product roadmap and pricing based on market and customer research finding, industry analyst interactions, market landscape and competitive findings

What You Should Have:

• 2+ years of experience in a product marketing, management consulting, investment banking, or similar role with focus on developing analytical and storytelling skills
• Experience applying market research and other data and insights to inform narrative development and strategic decision-making
• Experience presenting and communicating to different audiences with excellent deck-building capabilities
• Compelling storytelling capabilities that can turn complex product information into concrete value propositions that emotionally resonate with our audience

The Fine Print:

• Location: This hybrid role is required to work at our DC office for 2 days/week.
• Notice to recruiters and placement agencies: This is an in-house search with a dedicated recruiter. Please do not submit resumes to any person or email address at Upside. Upside is not liable for, and will not pay, placement fees for candidates submitted by any party or agency other than its approved recruitment partners.

At Upside, we believe that diversity drives innovation. Our differences are what make us stronger. We're passionate about building a workplace that represents a variety of backgrounds, skills, and perspectives and we do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Everyone is welcome here.

Why Join Upside?

Our mission, values, and dedication to inclusivity guide our team of more than 300 people worldwide, and the quality of our culture is reflected in the impact we've had on the people and businesses we work with. But don't just take our word for it! In 2023, Upside was included as a Top Workplace in the USA, received six Best Places to Work awards from Built In, was named a Top Workplace for Perks & Culture by The Muse, and was listed second year in a row on the Deloitte Fast 500.

#LI-Hybrid

#LI-CO