AVP of Marketing

AVP of Marketing

Company Overview:

AllCampus is a dynamic and fast-paced organization  that is expanding our  workforce education solutions for employers division.  We’re on a mission to lower the cost of education and expand access to high quality higher education through our education marketplace where employers provide access to education programs from leading universities.  Our culture is fast-paced, innovative, and focused on making a difference in the lives of the learners we support.

Summary:

We are seeking a dynamic marketing leader to develop, execute, and support  our marketing strategy.  As a key member of the workforce education solutions team, the Associate Vice President of Marketing must be a self-starter who will be responsible for developing and implementing effective marketing initiatives for the division to drive awareness, demand, and revenue growth in our fast paced  environment.  This position reports directly to Jeremy Walsh, the Executive Vice President of Employer Solutions.

Responsibilities: 

• Develop and lead the marketing strategy and execution to drive growth across multiple channels including online, offline, social and content marketing for AllCampus’ workforce education solutions
• Develop and manage  high-performing, nimble and scrappy marketing strategies that can scale with our growth and can deliver on KPIs and objectives in a do-er  environment
• Collaborate with cross-functional teams including sales, product, and client success to ensure alignment and achieve aggressive business goals
• Conduct market research and analysis to identify market trends, customer needs, and competitive landscape for workforce education and tuition assistance to inform marketing strategies 
• Develop and implement demand generation programs, including lead generation, lead nurturing, and lead scoring through Hubspot, to drive a qualified pipeline of opportunities with employers and employees
• Establish brand guidelines and messaging, and ensure brand consistency across all marketing channels
• Develop and manage the marketing budget and forecast 
• Develop and execute on best practices for B2B, ABM and D2C marketing campaigns and strategies
• Measure and analyze marketing performance, and develop and execute plans to continuously improve ROI in a fast paced  environment
• Experience managing marketing agencies and freelancers to accomplish big goals on a budget

Qualifications:

• 10+ years of experience in marketing with a proven track record of driving growth and revenue in B2B or B2C supporting a nimble team
• 5+ years of experience leading a high-performing marketing team 
• Strong analytical skills and ability to use data to drive decisions
• Excellent written and verbal communication skills 
• Demonstrated ability to build high performing teams with a blend of hired full-time and contracted/agency talent
• Demonstrated ability to think strategically and execute tactically with a strong bias toward execution and taking action
• Expertise with Hubspot and 6sense a plus
• Bachelor’s degree in marketing, business, or related field; MBA preferred

If you're passionate about making an impact in the world through the power of education and you thrive in a fast-paced, entrepreneurial environment, we encourage you to apply. At AllCampus, you'll have the opportunity to work with a talented and dedicated team, while enjoying a fast paced and supportive  culture that encourages innovation, creativity, and collaboration. We offer competitive compensation, comprehensive benefits, and the chance to be a part of a company that's changing lives for the better.

AllCampus is committed to creating a culture that is inclusive of race, age, gender or gender identity, ethnicity, religion, nationality, sexual orientation, physical ability, military veteran status and other backgrounds. We continually strive to grow and support our diverse employee population. Read our statement on Diversity, Equity and Inclusion here.