Beauty Social Media Creative Strategist

About Trafilea

Trafilea is a Consumer Tech Platform for Transformative Brand Growth. We’re building the AI Growth Engine that powers the next generation of consumer brands.

With over $1B+ in cumulative revenue 12M+ customers and 500+ talents across 19 countries we combine technology growth marketing and operational excellence to scale purpose-driven digitally native brands.

We own and operate our own digitally native brands (not an agency) with presence in Walmart Nordstrom and Amazon and a strong global D2C footprint.

Why Trafilea

We’re a tech-led eCommerce group scaling our own globally loved DTC brands while helping ambitious talent grow just as fast.

🚀 We build and scale our own brands.

🦾 We invest in AI and automation like few others in eCom.

📈 We test fast grow fast and help you do the same.

🤝 Be part of a dynamic diverse and talented global team.

🌍 100% Remote USD competitive salary paid time off and more.

Key Responsibilities

Beauty Social Media Creative Strategist to drive brand awareness for our beauty brands ( https://thespadr.com/ and https://revelbeauty.com/ ) and growth by creating high-volume viral content in the beauty and wellness space. This role will lead the conversation on engaging and educational wellness and skincare empowering women to feel their best—inside and out. Through dynamic social channels we share clean thoughtful content that promotes self-care celebrates all stages of life and supports women in navigating age-related changes with a holistic approach to wellness.

• Lead the creation and execution of platform-native strategies to drive brand awareness performance and channel differentiation ensuring consistency across all Trafilea and brand-specific social handles

• Generate bold trend-driven content ideas that resonate with platform culture (TikTok IG YouTube etc.) focusing on UGC-style storytelling virality and community-building loops to accelerate growth and engagement

• Own a modular real-time content calendar adapted to seasonal cultural and platform shifts—defining each channel’s voice role and publishing rhythm including satellite and community-driven profiles

• Track and analyze channel-specific KPIs weekly and monthly. Extract actionable insights to optimize performance through testing iteration and data-driven experimentation

• Collaborate with creators and ambassadors to boost reach and authenticity. Own and grow the Brand Ambassador Program—recruiting activating and engaging talent via social-first initiatives

• Lead the relaunch and growth of the brand’s TikTok YouTube and Podcast content strategy—building high-impact content pillars and creative formats that increase relevance and reach

• Partner with the Customer Care team for aligned brand tone. Join weekly tactical meetings with Social Media and Brand teams. Proactively monitor trends to keep the brand culturally relevant and top-of-mind

• Bachelor’s degree in Marketing Business Communication or a related field

• 5–7 years of experience growing brand presence across social platforms in DTC E-Commerce or consumer brand environments

• Proven ability to build and execute differentiated strategies across TikTok Instagram YouTube and Podcast with deep understanding of native formats tone and platform dynamics

• Hands-on experience launching and scaling UGC campaigns community pages creator partnerships and viral content initiatives

• Strong creative instincts and storytelling abilities with the capacity to connect brand values to trends culture and audience behaviors

• Excellent communication skills with a clear engaging tone adaptable to multiple formats and audiences

• Highly analytical and data-driven using performance insights to optimize creative direction and strategy

• Self-starter who owns projects end-to-end and delivers consistently in fast-paced evolving environments

Collaborative and solutions-oriented with the ability to thrive in test-and-learn environments and proactively remove blockers