General Motors

BI Engineer Media

Posted 10 Hours Ago

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Hiring Remotely in United States

Remote or Hybrid

84K-136K Annually

Mid level

Automotive • Big Data • Information Technology • Robotics • Software • Transportation • Manufacturing

We make amazing products people love for every journey.

The Role

The BI Engineer will design and maintain business intelligence solutions automate reporting and ensure data integrity for media performance insights collaborating with various teams and partners.

Summary Generated by Built In

Description
This role is based remotely but if you live within a 50-mile radius of [Austin Detroit Milford or Mountain View] you are expected to report to that location three times a week at minimum.
The Role
As a BI Engineer within the MAS Marketing Insights & Data Democratization team you will design develop and maintain scalable business intelligence solutions that power media performance insights across GM's marketing ecosystem. Your work will directly enable media optimization campaign measurement and cross-channel attribution by transforming complex data into actionable intelligence.
You will collaborate with Media One MarTech EDAI and external partners (Google Meta Amazon) to build and enhance dashboards reporting frameworks and data pipelines that support standardized and ad hoc media analytics.
What You'll Do

Lead development and automation of Power BI dashboards for media performance across channels (Display Search Social Video) and integrate site engagement metrics for holistic reporting.
Support campaign-level reporting closed-loop attribution and ROI analysis for paid media investments.
Connect data from Adobe RTCDP AAM ad servers DSPs and MarTech platforms to enable real-time analytics and audience segmentation.
Collaborate with internal stakeholders to define taxonomy enforce naming conventions and ensure data governance compliance
Partner with MAS Performance Analytics Squads to deliver in-market media insights and inform brand-level investment decisions.
Ensure integrity across media data pipelines troubleshoot discrepancies and optimize ETL processes for Azure-based environments.
Support migration efforts (e.g. OnPrem to Azure) and evolve Gold Layer structures for media reporting.
Train business partners on media analytics methodologies reporting tools and best practices.
Prepare documentation and analytical reports that summarize media performance trends assumptions and recommendations.

Your Skills & Abilities (Required Qualifications)

Bachelor's or Master's degree in Computer Science Data Analytics Information Systems or related field.
3 - 5+ years of experience in BI engineering preferably in media analytics or digital marketing performance domains.
Expertise in Power BI and advanced Excel; familiarity with Tableau and other BI tools.
Strong SQL skills (Teradata Oracle PL/SQL) for complex media data queries.
Experience with Adobe Experience Platform (AEP) WebSDK CJA RTCDP and ad tech integrations.
Understanding of media measurement frameworks attribution modeling and digital consumer journey analytics.
Familiarity with Azure cloud environments and data governance practices.
Excellent communication and stakeholder management skills.

What Can Give You a Competitive Advantage (Preferred Qualifications)

Experience working in agile squads or cross-functional pods.
Ability to synthesize insights across channels and recommend media optimization strategies.
Passion for enabling data democratization in media performance.
Professional certifications are a plus (e.g. Microsoft Certified Business Intelligence Data analytics tools certifications).

This job is not eligible for relocation benefits. Any relocation costs would be the responsibility of the selected candidate.
Compensation:

The expected base compensation for this role is: $83800 - $136200. Actual base compensation within the identified range will vary based on factors relevant to the position.
Bonus Potential: An incentive pay program offers payouts based on company performance job level and individual performance.
Benefits: GM offers a variety of health and wellbeing benefit programs. Benefit options include medical dental vision Health Savings Account Flexible Spending Accounts retirement savings plan sickness and accident benefits life insurance paid vacation & holidays tuition assistance programs employee assistance program GM vehicle discounts and more.

GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP NOW OR IN THE FUTURE. THIS INCLUDES DIRECT COMPANY SPONSORSHIP ENTRY OF GM AS THE IMMIGRATION EMPLOYER OF RECORD ON A GOVERNMENT FORM AND ANY WORK AUTHORIZATION REQUIRING A WRITTEN SUBMISSION OR OTHER IMMIGRATION SUPPORT FROM THE COMPANY (e.g. H-1B OPT STEM OPT CPT TN J-1 etc.)
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About GM
Our vision is a world with Zero Crashes Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better safer and more equitable for all.
Why Join Us
We believe we all must make a choice every day - individually and collectively - to drive meaningful change through our words our deeds and our culture. Every day we want every employee to feel they belong to one General Motors team.
Total Rewards | Benefits Overview
From day one we're looking out for your well-being-at work and at home-so you can focus on realizing your ambitions. Learn how GM supports a rewarding career that rewards you personally by visiting Total Rewards resources.
Non-Discrimination and Equal Employment Opportunities (U.S.)
General Motors is committed to being a workplace that is not only free of unlawful discrimination but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers.
All employment decisions are made on a non-discriminatory basis without regard to sex race color national origin citizenship status religion age disability pregnancy or maternity status sexual orientation gender identity status as a veteran or protected veteran or any other similarly protected status in accordance with federal state and local laws.
We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required where applicable to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more visit How we Hire.
Accommodations
General Motors offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment email us [email protected] or call us at 1-800-865-7580. In your email please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.

Top Skills

Adobe Experience Platform

Azure

Oracle Pl/Sql

Power BI

SQL

Teradata

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The Company

HQ: Detroit MI

165000 Employees

Year Founded: 1908

What We Do

At General Motors our vision is to create a world with Zero Crashes Zero Emissions and Zero Congestion. We wholeheartedly embrace the responsibility to lead the change that will make our world better safer and more equitable for all. Our industry and company are undergoing a once-in-a-lifetime technological transformation which is reshaping our approach to technology and innovation. We are expanding our horizons through new technology platforms and driving innovations that deliver exceptional value to our customers.

Why Work With Us

At General Motors our purpose is to pioneer the innovations that move and connect people to what matters. We’re driving the world forward together. We’re building vehicle software alongside its hardware hands-free driving that will lead to autonomy and EVs that charge your home for an all-electric future.

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Hybrid Workspace

Employees engage in a combination of remote and on-site work.

Roles that are categorized as Hybrid mean that the successful candidate is expected to report onsite to the designated facility at least three times per week or other frequency as dictated by the business.

Typical time on-site: 3 days a week