Brand Director
Job Description
WHAT WE NEED FROM EVERYONE:
Live our values & do the brave thing.
Our Values: Good Enough is Not Enough. Grab an Oar. Be More Human. Play Like a Pirate.
Doing the brave thing is about courage. It’s about never being a spectator. Speaking up with clarity and conviction and kindness. Not hedging our points-of-view with clients or each other. Saying what we think when it’s in the best interest of the idea or the people, even if it’s uncomfortable. Being willing to take smart risks. Making tough decisions without agonizing. And, being transparent and vulnerable in search of the best. This is the expectation for all of us. In turn, we commit to perpetuating a culture where bravery is rewarded and support is always within reach.
WHAT YOU WILL BE DOING:
- The Brand Director is responsible for the business-of-marketing for the client: demonstrating our agency's skills to transcend advertising into overall marketing (performance, content, social, PR, media, experience, tech). They are the driver of Marketing and Experience Disruption.
- Creative Output: You will own the orchestration of how our ideas show up in culture. You will manage the responsibility for the overall quality control of creative product. You will develop POVs on transcending one-off campaigns for clients that live up to the brand's soul. You actively evaluate or seek evaluation on campaign performance and provides direction/insight for campaign optimization.
- Strategy: You will contribute to, and at times lead, the strategic debate with clients and maintain operational excellence in the day-to-day teams/overseeing of all projects under this remit. You will learn proactive, holistic, journey planning to present to client leadership in conjunction with the Connections & Strategy teams.
- Client Relationships: You will help to solve the marketing challenges for our clients. You will become fluent in the client’s business objectives and promote a collaborative spirit with the client and client’s partners (i.e. media agency, PR agency, etc.) You will possess a clear view of the horizon for all upcoming client projects by partnering closely with team Business Lead.
- Logistics + Finance: You will engage the right people in the business, at the right time to develop strategically robust and integrated, well thought through initiatives. You know when to escalate potential issues to the Business Lead/Executive Partner for any strategic integrity or creative delivery challenges. You will demonstrate excellent financial management skills ensuring profitability across the overall client budget and more broadly across the entire account.
- Internal Team Management: You will own the management, training, and upskilling of Management Supervisor (if applicable to team) and management of full team. You will always push and lead your team towards a vision. You will manage hiring and turnover for direct teams.
WHAT SETS YOU APART:
- Storyteller: You understand how to tell a story, possess exceptional presentation skills, and have the ability to influence outcomes.
- Builder Mindset: For both ChiatDay and our clients, we’re building and improving new processes as we go. We need someone who will be proactive in identifying paths to be better.
- Collaborative: ChiatDay and our clients are team-oriented. Bringing out the best ideas requires everyone to work together.
- Patient Teacher: Whether encouraging and educating our internal teams or leading our client.
- Curious and Independent Learner: While this role requires marketing expertise, we expect everyone to seek ongoing learning in new methodologies, brand strategy, and platforms.
QUALIFICATIONS:
- Minimum 10 years of relevant industry experience
- Critical experience in account management overseeing business.
- Solutions-oriented approach mindset with a sharp, strategic marketing instinct.
- Thorough understanding of scope development, financial project set-up, production management, and scope briefing/implementation with creative and production teams.
PLEASE NOTE:
All hires must be located in or willing to relocate to Los Angeles to work from our offices hybrid three days a week.
The annual salary range for this role is $140,000-$200,000 and may vary depending on the candidate’s experience. Other compensation includes relocation costs, if applicable. Benefits for this role include health/vision/dental insurance, 401(k), stock purchase, vacation, sick and personal days, Also, you will be eligible (approximately thirty days after you commence employment) to participate in all disability, life, travel insurance plans and programs, retirement plans subject to the terms and conditions of such benefit plans. Please don’t let our posted ranges keep you from exploring this or any other exciting opportunities within TBWA.
This job requires you to have the COVID-19 vaccine. If you have a medical or religious reason for not receiving the COVID vaccine, the agency will engage in a discussion with you about whether there is a viable accommodation that can be provided.
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Date Posted
04/26/2023
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11
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