Brand Manager I

Job Description:

Summary:

The Brand Manager role is responsible for strategically planning and executing the development, positioning, and promotion of multiple brands while supporting loyalty initiatives for our key target audiences. This role oversees the implementation and management of our corporate brand standards, ensuring consistency and effectiveness across all communication channels.

Essential Accountabilities:

Level I

• Serves as the brand steward, having a complete understanding of brand guidelines and standards. Serves as a subject matter expert on brand management, providing guidance and expertise to internal teams. Fosters a culture of brand excellence and awareness within the organization.

• Participates in a matrixed team environment including but not limited to marketing, sales, communications, and operations leadership to support brand consistency throughout all Lines of Business (LOB) and key departments that support the brand through their external work.

• Collaborates with cross-functional teams to ensure brand consistency and alignment across all initiatives. Provides strategic insights and recommendations to strengthen brand strategies and campaigns.

• Manages the creation and production of brand and product communications, ensuring accuracy and timeliness while using message simplification principles to foster key audiences' understanding and inspire them to take action. Develops consistent and differentiated messaging, positioning, and content that effectively communicates the value and benefits of our offerings while improving brand perception.

• Proactively understands business segment and target audience needs while staying informed of industry news, trends, and competition. Based on this knowledge, provides guidance and strategic insights to internal stakeholders and ad agencies.

• Develops, implements, and leads marketing campaigns aimed at communicating our brand message while working with advertising agency and marketing and communications department. This includes the creative development, production, and media planning/execution.

• Prepares clear and concise Marketing Briefs that incorporate current situation, competitive intelligence, objectives, data and key messages to create alignment between internal stakeholders, marketing strategies, and campaign execution.

• Measures and reports on the success of brand campaigns. Gathers and analyzes target audience data and performance metrics to inform marketing plans and communicate findings and results to key stakeholders. Evaluates the impact of creative concepts and final product against defined objectives and strategies to ensure work delivers strong return on marketing investment.

• Communicates and applies brand guidelines and standards internally and externally to enhance the customer experience.

• Conducts audits and assessments to evaluate brand performance and identify areas of improvement.

• Develops and delivers training materials, workshops, and presentations to enhance brand understanding and execution. Educates and trains internal teams on brand management principles, guidelines, and best practices.

• Remains up to date with industry trends and best practices in brand management.

• Consistently demonstrates high standards of integrity by supporting the Lifetime Healthcare Companies' mission and values, adhering to the Corporate Code of Conduct, and leading to the Lifetime Way values and beliefs.

• Maintains high regard for member privacy in accordance with the corporate privacy policies and procedures.

• Regular and reliable attendance is expected and required.

• Performs other functions as assigned by management.

Level II (in addition to Level I Accountabilities)

• Serves as the point-person for key marketing initiatives including corporate and brand sponsorships.

• Develops and executes brand strategies for multiple brands, ensuring alignment with overall business objectives.

• Acts as an established subject matter expert on multiple business segments, products and services within the organization. Leads interdepartmental and cross-functional initiatives across business segments.

• Proactively gathers market and competitive insight to inform marketing plans and briefs. Synthesizes and integrates qualitative and quantitative information from multiple sources to inform plans and leadership.

• Identifies how our brand is currently positioned in the market and designs a research-based brand strategy and return on marketing investment.

• Manages and prioritizes a larger volume of complex work independently.

Level III (in addition to Level II Accountabilities)

• Demonstrates mastery of content, role and critical responsibilities. Works closely with Team Leader to define segment strategies.

• Serves as a trusted advisor to key stakeholders and leaders within the organization as well as to external partners with the ability to connect the dots and provide guidance.

• Identifies, stratifies, and segments audience data including demographic, psychographic and social determinants of health to develop highly targeted messaging and marketing matrices to support brand awareness, acquisition, retention and loyalty efforts.

• Anticipates consumer trends and keeps brand up to date.

• Leads and participates in ad hoc marketing and go-to-market sub committees.

• Mentors team members and sets the standard for cultural behavior.

Minimum Qualifications:

NOTE: We include multiple levels of classification differentiated by demonstrated knowledge, skills, and the ability to manage increasingly independent and/or complex assignments, broader responsibility, additional decision making, and in some cases, becoming a resource to others. In addition to using this differentiated approach to place new hires, it also provides guideposts for employee development and promotional opportunities.

Level I

• Seven or more years of brand management experience or Bachelor's level education in Marketing, Communications, Business Administration, or related field with three or more years' experience in marketing, communications, or with an advertising agency.

• Health care industry experience preferred.

• Strong understanding of brand management principles and strategies.

• Excellent analytical and problem-solving skills.

• Creative thinking and ability to generate innovative ideas.

• Strong project management and organizational skills.

• Exceptional verbal and written communication skills

• Comprehension of business performance goals and metrics and how they contribute to the marketing and corporate strategies.

• Proficient in Microsoft Office Suite and marketing software/tools.

Level II (in addition to Level I Qualifications)

• Six or more years' experience in marketing, communications, advertising agency work, or brand experience.

• Proven experience as a Brand Manager, preferably working with multiple brands.

• Proven success in leading large, complex marketing programs and brand launches. Ability to manage complex initiatives simultaneously.

• Knowledge of digital marketing and social media platforms.

Level III (in addition to Level II Qualifications)

• Nine or more years' experience in marketing, communications, advertising agency work, or brand experience.

• Budget management skills and proficiency.

Physical Requirements:

• Ability to work prolonged periods sitting and/or standing at a workstation and working on a computer.

• Ability to travel across the Health Plan service region for meetings and/or trainings as needed.

One Mission. One Vision. One I.D.E.A. One you.

Together we can create a better I.D.E.A. for our communities.

At the Lifetime Healthcare Companies, we're on a mission to make our communities healthier, and we can't do it without you. We know diversity helps fuel our mission and that's why we approach our work from an I.D.E.A. mindset (Inclusion, Diversity, Equity, and Access). By activating our employees' experiences, skills, and perspectives, we take action toward greater health equity.

We aspire to reflect the communities we live in and serve, and strongly encourage people of color, LGBTQ+ people, people with disabilities, veterans, and other underrepresented groups to apply.

OUR COMPANY CULTURE:

Employees are united by our Lifetime Way Values & Behaviors that include compassion, pride, excellence, innovation and having fun! We aim to be an employer of choice by valuing workforce diversity, innovative thinking, employee development, and by offering competitive compensation and benefits.

In support of the Americans with Disabilities Act, this job description lists only those responsibilities and qualifications deemed essential to the position.

Equal Opportunity Employer

Compensation Range(s):

Minimum $67,538 - Maximum $124,925

The salary range indicated in this posting represents the minimum and maximum of the salary range for this position. Actual salary will vary depending on factors including, but not limited to, budget available, prior experience, knowledge, skill and education as they relate to the position's minimum qualifications, in addition to internal equity. The posted salary range reflects just one component of our total rewards package. Other components of the total rewards package may include participation in group health and/or dental insurance, retirement plan, wellness program, paid time away from work, and paid holidays.

Please note: The opportunity for remote work may be possible for all jobs posted by the Univera Healthcare Talent Acquisition team. This decision is made on a case-by-case basis.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.