Brand Marketing Leader, IBM Consulting

Introduction
At IBM work is more than a job – it’s a calling: To build. To design. To code. To consult. To think along with clients and sell. To make markets. To invent. To collaborate. Not just to do something better but to attempt things you’ve never thought possible. Are you ready to lead in this new era of technology and solve some of the world’s most challenging problems? If so let’s talk.

When you join the IBM team in Bucharest you will accelerate your career at an iconic company known as a pioneer in computing. You will grow your knowledge of cutting-edge software such as generative Al or hybrid cloud while working with teams across the globe and driving outcomes that shape the future of IBM and your own career. In addition to a competitive package IBM offers a collaborative and growth-oriented work environment and global responsibilities.

Your Role and Responsibilities

• The Brand Marketing Leader IBM Consulting is responsible for the global brand strategy and activation of the fast-growing IBM Consulting business to ensure IBM is known in the market for its technology and consulting expertise.
• Reporting into the global Vice President of Brand Marketing and Communications IBM Consulting your role will consist of two major parts: 1) Brand Stewardship and Activation and 2) Cross-Consulting Marketing and Communications Content.
• You will be responsible for the brand development and implementation of IBM Consulting including messaging merchandise content digital and event experiences.
• Responsible for the strategic coordination of all elements of marketing and communications the consulting business including paid media websites events content development analyst relations external and media relations and client stories/case studies.
• You will be responsible for organizing the monthly IBM Consulting brand council a meeting of IBM Consulting and Marketing senior leadership to make decisions about the structure identity and narrative of the IBM Consulting brand.
• You will interact and collaborate with a team of brand strategists creative designers and comms professionals to produce and enforce the guidelines for the IBM Consulting Brand.
• You will be responsible for the naming function of all products and services for IBM Consulting. This includes the renaming of products and services by IBM Consulting acquisitions and anyone wishing to include IBM protected terms in their product names.
• This is a Hybrid role attendance to the office will be required only 3 times peer week.

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Required Technical and Professional Expertise

• 5 years experience in marketing and communications with global brand.

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Preferred Technical and Professional Expertise

• Technology or IT Consulting industry experience.

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