Brand Marketing Manager

Role overview

This role will lead a variety of projects such as identifying and managing new marketing channels; overseeing campaign development and execution for channels like radio, direct mail, out-of-home, and others; overseeing social media; identifying and managing potential partnerships and sponsorships; working cross functionally on creative development; and measuring the impact of campaign performance and brand health across consumer and dealer marketing. This position will also conduct qualitative and quantitative research studies related to brand assets, industry changes, and research priorities as needed.

What you'll do

• Manage integrated brand campaigns and own specific brand marketing channels in the US, Canada, and the UK.
• Manage timelines, write creative briefs, provide creative feedback and direction, and streamline communication across internal and external teams to support a successful launch on key brand channels.
• Partner with the marketing analytics and media teams to analyze campaign metrics and performance. Prepare channel reporting and campaign recommendations.
• Partner with cross functional teams to develop assets that meet team goals and drive brand continuity and perception.
• Partner with Brand Marketing Specialist on CG’s internal brand tracker to gather quarterly insights to drive strategic decision making.
• As needed, conduct qualitative and quantitative research studies related to brand assets, industry changes, and research priorities to strengthen creative strategy.
• Track and analyze business and competitive performance, leveraging data and insights to identify and incorporate avenues for growth .
• Own CG’s organic social media strategy and oversee internal and external content creation, posting, and performance. Scope will include the creation and execution of influencer and user-generated content.

What you'll bring

• 6-8 years experience in brand marketing
• A high-energy, strong work ethic, and a natural ability to establish relationships across internal and external teams.
• Hands on experience overseeing creative development and campaign execution on brand marketing channels
• A data-driven orientation, and an understanding of the role of data in brand building and driving top and bottom-line results.
• Experience leading agency partners across media and creative projects.
• Strong leadership and relationship management skills.
• Very strong communication skills: written, verbal, and presentation, including an ability to edit copy for sound grammar and punctuation use, and to write creative copy for digital advertising.
• Strong creative judgment; an ability to assess digital and static creative and provide insights and feedback to make assets more impactful and able to drive results, and to incorporate an understanding of best practices,
• Ability to operate independently and in teams; able to lead groups with minimal direction.
• High levels of organization and accountability, with the ability to effectively manage time and competing priorities.
• Understanding of strategy and business planning, fundamental marketing principles, data analysis, promotions, and project management.
• Working knowledge of various data analysis and reporting tools and comfort in getting up to speed on new tools (e.g. Google Analytics, Looker, Excel or similar business intelligence tools.)