Brand & Social Marketing Specialist

Owl Labs is searching for a creative, quick-witted, results-driven Brand Marketing Specialist to join our Brand Marketing team, within the Owl Labs Marketing team. 

Our ideal candidate for this position is excited by and passionate about content creation -- including social media, brand messaging, experiential events and more. They will be on top of current trends and consistently bring new ideas and concepts forward that evangelize our customers and introduce our brand to others. They will be a strong storyteller building branded content programs, and be responsible for our social media presence and strategies, content creation including writing and video, and support our global events presence. 

What You’ll Do

• Own our social media channels, strategies, content, assets and more.
• Collaborate with internal team members, external influencers, and industry experts to produce content that engages our audience.
• Manage overall tone and voice across social media channels externally and internally to help elevate our brand including best practices, training employees, creating guides. 
• Create dynamic content across channels and through a variety of mediums; could include blogging, guest writing, infographics, templates, guides, interviews, etc.
• Support Brand lead with messaging and copywriting.
• Support with the execution of experiential brand events - from small tasks to larger needs.
• Partner with Marketing team members to align earned and owned efforts with our paid team. 
• Focus on securing on-record customer testimonials and customer logo usage.
• Demonstrate effectiveness of efforts and make results-informed decisions, responsible for growing our social media channels, engagements and followers.  

Qualifications

• 3-6 years of experience in digital content creation or in a brand marketing role.
• Creativity and a passion for building cool brands. 
• An executor and strategist who is always thinking about what we can do next.
• Experience creating and managing social media strategies. 
• Proven editorial skills. 
• A love and passion for content creation.
• Resourcefulness, the ability to come up with solutions independently. 
• An analytical mind and ability to use data to identify top trends and make quick, smart decisions.
• A “work hard and hustle” mindset.
• A “no job is too small” mentality.
• Experience with Sprout Social and Google Analytics is a plus.

The best candidates will share examples of:

• Grit & resilience.
• Empathy.
• Leadership and the development of people on their past teams. 
• Problem solving.
• Work ethic.
• Drive.
• Curiosity.
• Teamwork & collaboration with peers/co-workers. 
• A measurable history of performance.
• Self-awareness & coachability.

Owl Labs is a hybrid company, we are over 40% remote, and our headquarters is based in Boston, MA. For this role proximity to our office headquarters in Boston is preferred but not required. 

Please submit any visual assets, social handles and/or a short explainer on why you would be the right fit for the role. Nothing formal, we’re simply looking for an opportunity to see your creativity at work.