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Job description
Be an Early Applicant
Hiring Remotely in United States
Remote or Hybrid
150K-175K Annually
Expert/Leader
Consumer Web • eCommerce • Internet of Things
We empower brands and people to regain ownership of their digital identity and online presence.
The Role
The Channel Marketing Director will develop and execute channel marketing strategies lead co-marketing campaigns manage events and analyze performance to drive revenue growth.
Summary Generated by Built In
Summary / Objective
The Channel Marketing Director will be responsible for setting the strategic vision and leading the execution of all channel marketing programs including promotions co-marketing campaigns and registrar engagements. This role will drive significant revenue growth through the channel by empowering registrars to achieve success on B2B and co-marketing initiatives.
This role reports to the Chief Marketing Officer.
What You'll Do:
Strategy
Content Marketing/Enablement
CoMarketing
Event Marketing
Analysis
Who You Are / What You Bring:
Physical Requirements
Salary Range
The U.S. base salary range for this full-time position is $150000 - $175000 (flexibility based on experience) plus benefits as described below. In addition the successful candidate will be eligible to receive other compensation from time to time in the form of discretionary and/or nondiscretionary bonuses and long-term incentive plan. Actual compensation will be influenced by a candidate's qualifications internal employee equity considerations and location. We will not ask for information about a candidate's current or past compensation for purposes of developing an offer of employment.
US team members (and their spouses domestic partners and/or dependent children) are covered by generously subsidized medical dental and vision insurance which includes company contributions to a Health Savings Accounts. Team members are also covered by company-paid life and disability insurance and have the option of participating in employee-paid supplemental life accidental death and dismemberment critical illness and accident insurance. In addition team members can enroll in the company's 401(k) plan with up to a 5% match. You receive 15 days of paid vacation yearly increasing to 20 days after one year. Additionally you get 5 days of paid sick leave 13 paid holidays and 20 weeks of paid parental leave for birthing parents 12 weeks for others. Also there's an opportunity for tuition reimbursement for qualifying expenses.
Note: Benefits programs are subject to eligibility requirements and may vary in certain locations.
A few things to know about us
Identity Digital is an Equal Opportunity Employer and does not discriminate based on race color religion sex age national origin veteran status marital status sexual orientation gender identity disability or any other category prohibited by local state or federal law. This policy applies to all aspects of employment including recruitment placement promotion transfer demotion compensation benefits social and recreational activities and termination.
Background Check Statement
At the time of an offer you will be required to complete a background check. Any offer is contingent upon a satisfactory background check.
Sponsorship Statement
Please note that work sponsorship for this position may not be available now or in the future. While we strive to support our candidates not all roles will qualify. Eligibility will be reviewed on a case-by-case basis.
Accommodation Statement
We are committed to the full inclusion of all qualified individuals. As part of this commitment Identity Digital will ensure that persons with disabilities are provided reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process please contact our Recruiting Team at [email protected].
The Channel Marketing Director will be responsible for setting the strategic vision and leading the execution of all channel marketing programs including promotions co-marketing campaigns and registrar engagements. This role will drive significant revenue growth through the channel by empowering registrars to achieve success on B2B and co-marketing initiatives.
This role reports to the Chief Marketing Officer.
What You'll Do:
Strategy
- Develop and implement the overarching channel marketing strategy aligning with company-wide goals and revenue targets
- Act as the ultimate channel program subject matter expert and internal advocate for channel programs and partners driving cross-functional alignment and support
- Elevate partner feedback to larger organizational conversations providing strategic insight on channel marketing program effectiveness and influencing product and program roadmaps
- Present high-level campaign results strategic insights and future recommendations to internal executive audiences and key external partners
Content Marketing/Enablement
- Lead and manage the holistic channel marketing editorial calendar by working with channel stakeholders to balance content across product product marketing and thought leadership
- Oversee the production of high-impact resources to address complex partner needs leveraging internal resources contractors and agency partners
CoMarketing
- Design and execute comprehensive campaigns for B2B2C comarketing programs analyzing campaign performance and providing strategic recommendations for improvement and scaling
- Direct the deployment of partner-specific registry-led marketing programs in the channel for individual partners and at scale
Event Marketing
- Establish and execute our global event strategy spanning internet infrastructure and domain conferences including (but not limited to) ICANN Namescon and Cloudfest
- Ideate and manage our sponsorship plans leveraging high touch activities to amplify the Identity Digital brand
- Identify thought leadership opportunities where Identity Digital employees can be featured on stage to elevate our product and policy initiatives
- Manage event agency partners ensuring they have the right direction to deliver on goals
Analysis
- Collaborate strategically with key partners to analyze data optimize campaigns and programs and scale successful activities across the channel
- Champion the effective use of internal tools and resources to help partners meet and exceed campaign goals
- Actively models and promotes Identity Digital's core values through day-to-day interactions behaviors and decision-making
- Other duties as assigned
Who You Are / What You Bring:
- Bachelor's degree preferably in Business Marketing or Communications or equivalent experience. Master's degree is a plus
- 10+ years of progressive experience in channel marketing partner marketing or integrated marketing campaigns
- Proven ability to work independently and manage complex projects with excellent time management verbal and written communication skills
- Highly organized with the ability to develop comprehensive project plans strategically delegate tasks to contributors and produce high-quality marketing deliverables on strategy and on deadline
- Exceptional attention to detail and the ability to balance multiple priorities with excellent follow-through
- Expertise in sourcing and using data for strategic storytelling high-level decision making and experimentation
- Extensive experience working with and managing agencies and contractors including managing multi-million dollar budgets
- Proactive team-player with a positive approach to taking on new projects and opportunities
- Ability to travel as needed
- Ability to work across time zones as part of a global organization
- Reliable transportation to the workplace
Physical Requirements
- Prolonged periods of sitting at a desk and working on a computer
- Must be able to lift up to 15 pounds at times
Salary Range
The U.S. base salary range for this full-time position is $150000 - $175000 (flexibility based on experience) plus benefits as described below. In addition the successful candidate will be eligible to receive other compensation from time to time in the form of discretionary and/or nondiscretionary bonuses and long-term incentive plan. Actual compensation will be influenced by a candidate's qualifications internal employee equity considerations and location. We will not ask for information about a candidate's current or past compensation for purposes of developing an offer of employment.
US team members (and their spouses domestic partners and/or dependent children) are covered by generously subsidized medical dental and vision insurance which includes company contributions to a Health Savings Accounts. Team members are also covered by company-paid life and disability insurance and have the option of participating in employee-paid supplemental life accidental death and dismemberment critical illness and accident insurance. In addition team members can enroll in the company's 401(k) plan with up to a 5% match. You receive 15 days of paid vacation yearly increasing to 20 days after one year. Additionally you get 5 days of paid sick leave 13 paid holidays and 20 weeks of paid parental leave for birthing parents 12 weeks for others. Also there's an opportunity for tuition reimbursement for qualifying expenses.
Note: Benefits programs are subject to eligibility requirements and may vary in certain locations.
A few things to know about us
Identity Digital is an Equal Opportunity Employer and does not discriminate based on race color religion sex age national origin veteran status marital status sexual orientation gender identity disability or any other category prohibited by local state or federal law. This policy applies to all aspects of employment including recruitment placement promotion transfer demotion compensation benefits social and recreational activities and termination.
Background Check Statement
At the time of an offer you will be required to complete a background check. Any offer is contingent upon a satisfactory background check.
Sponsorship Statement
Please note that work sponsorship for this position may not be available now or in the future. While we strive to support our candidates not all roles will qualify. Eligibility will be reviewed on a case-by-case basis.
Accommodation Statement
We are committed to the full inclusion of all qualified individuals. As part of this commitment Identity Digital will ensure that persons with disabilities are provided reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process please contact our Recruiting Team at [email protected].
Skills Required
- Bachelor's degree in Business Marketing or Communications or equivalent experience
- 10+ years of progressive experience in channel marketing or integrated marketing campaigns
- Ability to work independently and manage complex projects
- Experience with agency and contractor management including managing multi-million dollar budgets
- Ability to travel as needed and work across time zones
What the Team is Saying
Identity Digital Compensation & Benefits Highlights
- Parental & Family Support—Parental & Family Support: Paid parental leave is notably generous with 20 weeks for primary caregivers and 12 weeks for secondary caregivers. Family-supportive elements also include family medical leave and company-sponsored family events.
- Retirement Support—Retirement Support: A dollar-for-dollar 401(k) match up to 5% strengthens long-term savings and begins on day one for many roles. Additional long-term incentives such as equity/LTIP and performance bonuses broaden the retirement-oriented package.
- Leave & Time Off Breadth—Leave & Time Off Breadth: PTO starts at 15 days and increases to 20 days after one year with separate sick time paid holidays and 8 hours of volunteer time. A company-wide winter break adds extra paid time off annually.
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The Company
HQ: Bellevue WA
240 Employees
Year Founded: 2010
What We Do
Our Mission: Create a world where everyone has an authentic digital identity. Identity Digital is an internet infrastructure company that makes sure web addresses work seamlessly. If we do our job right we are invisible to the user. We have the world’s largest portfolio of nearly 300 TLDs like .info .pro .world which lets people and businesses build market and own their digital identities using meaningful words on both sides of the dot. In addition to TLDs Identity Digital is a best-in-class registry service provider (RSP) that supports more than 28 million domains. This means that we help organizations maintain business continuity reduce risk and avoid reputational challenges with state-of-the-art AI and ML capabilities. Moreover Identity Digital is a leader in the domain industry helping expand the number and variety of digital identities to its customers and users around the world in a secure stable and reliable manner. Our technology and business practices are built on sustainable practices inclusive governance initiatives and environmentally friendly practices. Our mission is to evolve the future of authentic digital identities for forward-thinking businesses and people everywhere. Beyond our registry services we help customers discover register support and use high-quality domain names with name.com an Identity Digital-owned registrar.
Why Work With Us
We have an environment that allows everyone to explore their role from every angle. If you are looking to grow your career while being a part of a stable successful and growing technology company Identity Digital is a great place to work!
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Identity Digital Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
One of our values is "Growth Mindset" so in the spirit of that we are continuing to evolve our workplace policy.
Typical time on-site: 1 days a week
HQBellevue WA
Denver CO
Dublin Dublin 2
El Segundo CA
Melbourne Victoria
New Delhi Delhi
North York Ontario
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