Director Workflow Strategy & GTM

GC AI is the fastest-growing and most trusted legal AI platform for in-house legal teams. We're building the future of legal work and we're doing it fast. You'll join at a pivotal moment—when decisions matter impact is immediate and the runway to shape your career is wide open. We’re a high-performing team where you'll have real ownership and influence from day one.

More than 1800 companies use GC AI to drive their business forward including 150+ public companies 25+ unicorns and brands such as News Corp Miro Bass Pro Shops Snyk Skims Liquid Death Vercel Zscaler and TIME.

We've 10x'd revenue in 12 months raised a $60 million Series B ($555 million valuation) and are growing faster than ever. We are backed by incredible investors including Scale Venture Partners Northzone Sound Ventures and Guillermo Rauch CEO of Vercel.

If you thrive when the stakes are high and the path isn't paved you'll love it here. Our six guiding principles are: 1% better every day customer obsession ship today find a way care deeply and own it completely. Come shape the future of legal work with us.

We are hiring for this role to be based in the United States or Canada. This is a remote role unless you fall within the following parameters. If you live within approximately 50 miles of our San Mateo CA or Provo UT office the position follows a hybrid schedule with in-office days on Mondays Wednesdays and Fridays.

You'll be responsible for driving expansion revenue through our consumption based pricing model designed to be a strong option to include business owners as potential users. You will work product marketing and sales owning the strategy and execution for driving consumption-based revenue through AI workflow adoption.

You'll design standardized workflows for business users work with engineering to build them position them for sales and help close and expand deals around them. You'll operate pre-sales and post-sales and create a customer maturity adoption curve that will help move our current customers to a more AI first approach with more of their business users leveraging GC AI.

• Own consumption revenue strategy: Define and execute the playbook for driving non-attorney user adoption and consumption-based revenue across new and existing customers

• Design AI workflows: Scope and design standardized legal workflows (contract requests approval flows M&A diligence compliance checks) that non-attorney business users can self-serve through GC AI's platform API and connectors (Slack Teams and any other surface)

• Inform product of business user needs: Partner with Product and Engineering to build these workflows into the platform translating customer needs and market signal into product requirements

• Drive go-to-market: Shape positioning messaging and sales enablement for the workflow and consumption motion; help the pre-sales team articulate the vision and close expansion deals

• Expand the install base: Work with existing customers (~1800) to shift their thinking on who within their organization should be using GC AI and how driving expansion revenue through non-attorney user growth

• Build the feedback loop: Stay close to customers to continuously iterate on workflow design deployment approach and packaging based on real adoption data and usage patterns

• Track and own KPIs: Non-attorney user count consumption revenue workflow adoption rates and expansion revenue tied to this motion

• Built and led a team that designed packaged and sold AI-enabled workflows to enterprise customers taking them from concept through deployment and adoption

• Stood up a Center of Excellence or similar cross-functional enablement function defining best practices building demo assets and creating scalable content that GTM teams actually use

• Operated as a founding or early solutions engineer on strategic deals personally supporting a disproportionate share of revenue (e.g. 50%+ of SE-assisted deals) before moving into leadership

• Taken a product capability that required heavy customization and handholding and turned it into a standardized opinionated offering that scales with less support

• Partnered directly with product and engineering teams to influence what gets built translating field signal into features that drive adoption

• Led process improvement initiatives that delivered measurable business outcomes (not just efficiency gains but revenue impact or cost savings in the millions)

• Managed the tension between building and selling: you've been close enough to the product to know what's broken and close enough to customers to know what they'll pay for

• Earned recognition from leadership for going beyond your role whether that's picking up adjacent teams championing internal adoption of your own product or driving cross-functional projects nobody asked you to own

We’re building something new in a once-in-a-generation shift in technology and the legal industry so we move at a relentless pace. We expect urgency ownership and good judgment even when things aren’t perfectly clear. If you need structure and consensus to do your best work this isn’t the right place for you. If you thrive in ambiguity and growth work with intensity and want real responsibility keep reading. We’re excited to meet you.

This is a remote role unless you fall within the following parameters. If you live within approximately 50 miles of our San Mateo CA or Provo UT office the position follows a hybrid schedule with in-office days on Tuesdays Wednesdays and Thursdays.

GC AI is an equal opportunity employer that supports workplace diversity and does not discriminate on the basis of race color religion gender identity/expression national origin age military service eligibility veteran status sexual orientation marital status physical or mental disability or any other protected class. GC AI is committed to working with and providing reasonable accommodation to applicants with physical and mental disabilities. #LI-GCAI

To protect yourself against phishing and recruitment fraud please note that GC AI only accepts job applications through our official careers page at https://gc.ai/careers and through sponsored jobs on LinkedIn. All legitimate communication from our team regarding job opportunities will come from a GC AI team member with a @gc.ai or @getgc.ai email address.

GC AI will never:

• Refer you to external websites to apply

• Conduct interviews over email chat platforms or messaging apps

• Ask you to provide payment or purchase equipment

• Request personal or financial information such as your mailing address social security number credit card numbers or banking information during the application process

Examples of fraudulent email addresses:

• [email protected]

• [email protected]

• Any email address ending in @gmail.com @yahoo.com or other free email services

If you are contacted by someone claiming to be from GC AI via an unofficial channel or from a suspicious email address please do not share any information. Mark the communication as "phishing" or "spam" and do not respond.

How does GC AI ensure its pay and bonus plans are competitive?

What We Do

GC AI is the leading legal AI platform built specifically for in-house teams to solve the high-precision workflows they face every day. With powerful features like Easy Prompt™ Exact Quote™ citations and native Microsoft Word integration GC AI enables legal professionals to be strategic business partners through faster and more accurate drafting reviewing researching and redlining. Purpose-built for sensitive high-stakes matters the platform leverages five large language models while maintaining enterprise-grade security as a SOC 2 Type II certified provider that never uses confidential data for training. Founded by three-time General Counsel Cecilia Ziniti and AI engineer Bardia Pourvakil GC AI is trusted by over 1600 legal teams globally including brands like News Corp Skims TIME Inc. Liquid Death and Vercel. Discover the difference of becoming an AI-powered lawyer. Try it free or book a demo at gc.ai.

Why Work With Us

GC AI offers a rare opportunity to join a high-growth category leader at the intersection of generative AI and deep legal expertise. Our culture is defined by a "1% better every day" philosophy favoring curious customer-obsessed builders who thrive in a high-ownership environment where they can see the immediate impact of their work.

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