Chief Marketing Officer (CMO)

Chief Marketing Officer (CMO) Location:Los Altos, CA Industry:Boutique Construction Firm Employment Type:Full-Time Seniority Level:Executive Compensation:Competitive base + performance incentives Opportunity for Promotion:Yes — based on performance and results About Us We’re a fast-growing boutique construction company based in the Peninsula, known for our high-quality craftsmanship, detail-oriented approach, and personalized client experiences. As we scale, we’re looking for a strategic, hands-onChief Marketing Officer (CMO)to lead our marketing efforts, elevate our brand presence, and consistently drive high-quality leads. Role Overview We're seeking a CMO who doesn't just think big—but can execute with precision. The ideal candidate will bring strong experience inSEO/GEO copywriting, be comfortable managingReddit communitiesandAI-related marketing initiatives, and have a proven track record in optimizing lead generation through platforms likeYelp, Houzz, Angi, Thumbtack and more.This is a long-term role withsignificant growth opportunitiesfor someone who demonstrates measurable success. Responsibilities • Marketing Strategy & Execution • Develop and lead the overall marketing strategy tailored to a local and regional construction audience. • Execute targeted SEO and GEO-optimized copywriting strategies to improve organic search visibility. • Lead Generation & Funnel Optimization • Manage and optimize lead generation channels such as Yelp, Houzz, Google Local Services, Angi, and other relevant directories. • Track and report lead source performance, conversion rates, and ROI on all campaigns. • Digital & Social Media Marketing • Oversee organic and paid campaigns on Reddit, Facebook, Instagram, and Google Ads. • Build and manage Reddit communities and discussions relevant to construction, home improvement, and tech-forward clientele. • Leverage AI-driven tools to enhance marketing automation, customer segmentation, and analytics. • Content & Copywriting • Create or oversee creation of compelling blog posts, landing pages, and service descriptions optimized for local search. • Collaborate with internal or external writers to maintain a consistent, SEO-focused content pipeline. • Brand Management & Expansion • Elevate the company’s brand across all customer touchpoints—website, ads, social media, and printed materials. • Ensure consistent voice, design, and messaging across all marketing materials. • Team Building & Leadership • Build out a marketing team over time as needed. • Collaborate closely with the sales and operations teams to align marketing efforts with company goals. Qualifications • 5+ years of digital marketing experience, ideally in construction, home services, or a related local service-based business. • Proven experience inSEO and GEO-targeted copywriting. • Hands-on experience withReddit marketingand managing community engagement. • Familiarity or experience withAI toolsin a marketing or content capacity. • Strong understanding of lead generation platforms likeYelp, Houzz, Angi, etc. • Data-driven mindset; comfortable tracking KPIs and ROI. • Excellent communication and copywriting skills. • Ability to work independently, take initiative, and grow into a larger leadership role. What We Offer • A collaborative, entrepreneurial work environment. • Flexible working hours. • Competitive salary with performance bonuses. • Opportunities for advancement based on results — including potential to move into a C-level. • The chance to shape the future marketing vision of a growing, design-forward construction company in one of the most dynamic markets in the country. Job Type: Full-time Pay: Up to $8,236.98 per month Ability to Commute: • Los Altos, CA 94022 (Required) Ability to Relocate: • Los Altos, CA 94022: Relocate before starting work (Preferred) Work Location: In person