Consumer Marketing Manager

JOB DESCRIPTION:

MAIN PURPOSE OF ROLE

Implement a marketing and sales strategy for one or more of the organization's more complex, controversial, or strategically significant products/services in order to meet established sales or market share targets.

MAIN RESPONSIBILITIES

• Conduct market research, oversee product development and design, set prices, launch new products, oversee advertising campaigns, and monitor sales performance to effectively market assigned products/services.

• Monitor, analyze, and evaluate domestic and international market trends, consumer behavior and competitor activity to identify market opportunities for the product/service.

• Monitor, analyze, and evaluate product performance and customer feedback to generate new product ideas.

• Identify product/service changes to meet customer needs.

• Liaise with other areas of the organization (e.g., production, R&D) to implement these changes.

• Prepare sales forecasts and budgets.

• Monitor sales volume, revenues and costs against forecasts.

• Adapt plans to improve the sales performance of the product/service.

• Liaise with advertising and promotions specialists to design sales campaigns and sales collateral for the product/service that are effective and appropriate for the target audience.

QUALIFICATIONS

Education

Education Level : Associates Degree (± 13 years) / Masters Degree (± 18 years) in Engineering

Experience/Background

Experience : Minimum 4 years

The base pay for this position is

N/A

In specific locations, the pay range may vary from the range posted.

JOB FAMILY:Product Management

DIVISION:ADC Diabetes Care

LOCATION:China > Shanghai : 388 W. Nanjing Road, Ciros Plaza

ADDITIONAL LOCATIONS:

WORK SHIFT:Standard

TRAVEL:Not specified

MEDICAL SURVEILLANCE:Not Applicable

SIGNIFICANT WORK ACTIVITIES:Not Applicable