Content Marketing Manager

ABOUT CORRELATION ONE:

Correlation One helps organizations develop the workforce data literacy and fluency to drive inhouse data transformations and make the most of their technology investments. Companies need data talent to power growth, but there are many blockers to talent development. These obstacles range from structural inequities that have held certain groups back to a dearth of affordable, high-quality, career readiness training.

To meet those needs, we deliver innovative custom training solutions designed to upskill or reskill workforces. Our award-winning stateside data training programs — including Data Science for All (DS4A) — have expanded to support governments in South America and the Middle East who are investing in data literacy today to fill job opportunities in  tomorrow's data economy.

Our programs are offered 100% free to learners, thanks to partnerships with some of the world’s most distinguished brands (Amazon, Johnson & Johnson, and SoftBank), corporations that recognize the urgent need to access, develop, and train talent to power data-driven businesses responsibly, ethically, and at scale.

ABOUT THE ROLE

We are hiring for a Content Marketing Manager to work with our Sales, Marketing, Product, Business Operations, and Design teams to help us scale our B2B content marketing while shaping and safeguarding our brand voice. 

The types of content you would be researching and writing range from long-form whitepapers and blog posts, to social media posts, website copy and video scripts. As a remote-first company, we believe that superior written communication is crucial and are looking for someone who obsesses over it as much as we do.

KEY RESPONSIBILITIES

Content Marketing:

• Create SEO-supporting content for our blog that helps drive traffic and showcases Correlation One’s thought leadership to new audiences.
• Research, interview, and write impactful stories in a variety of formats that capture the attention of our target audiences in business and government.
• Work with subject-matter experts around the organization and among our Employer  Partners to develop and produce data-driven white papers and reports that showcase our expertise and create demand.
• Own the B2B organic social media strategy and execution.
• Curate and execute email newsletters for the B2B audience.
• Support the development and execution of marketing programs and events.
• Identify and manage company award applications and communications.
• Write and submit press releases for distribution.
• Work closely with the leadership team to capture and document our brand voice and written style guide; educate team members across the organization in order to maintain brand consistency across all content.
• Be an internal champion of our go-to market messaging by supporting its development and curation.
• Own the content production workflow and collaborate effectively with key stakeholders across the organization to produce high quality content.
• Provide input into social media accounts and digital marketing campaigns to thoughtfully grow Correlation One’s community membership adoption and engagement.
  

Copywriting:

• Support the demand generation strategy through the creation of copy for paid social, banner ads, and landing pages.
• Make recommendations for the copy on our product pages and customer-facing materials, working closely with the Marketing team to ensure our on-site messaging is clear, concise, and compelling.
• Preference will be given to individuals who can demonstrate strong technical writing skills through portfolio samples

REQUIREMENTS:

• A portfolio sample of your previous work
• Experience researching, writing, and editing long-form content (possibly through a degree in English Literature, Liberal Arts, Journalism, Marketing or related fields)
• Experience writing in a number of different formats (professional experience through previous roles, internships, and volunteer positions is preferred)
• Impeccable writing, communication, and collaboration skills; technical writing experience is preferred
• Experience writing to business and government leaders in functions like digital transformation, data science, and human resources
• Experience working within a marketing team is highly preferred
• Excellent editing skills with superior attention to detail
• Passionate about writing and consuming content in all formats
• Data-driven and results-oriented, and passionate about self-improvement
• Comfortable and excited to work in a dynamic startup environment
• Comfortable working remotely, independently, and self-motivated to succeed
• Self-starter, capable of independent time management and prioritization

Benefits

• Competitive salary
• Medical, dental, vision insurance coverage & OneMedical membership for employees and family members
• Retirement plan (401K)
• 15 days of Paid Time Off (PTO) per year (increases with tenure)
• 9 company-paid US holidays
• Official company-wide holiday for the last week of the calendar year (on top of regular PTO)
• Access to free data skills training through our programs
• Be part of a company culture that empowers individuals and embraces diversity through its core mission