Content Marketing Manager

About the role:

The goal for the Content Marketing Manager will be to develop and execute a strategy to capture mindshare of prospective and current customers. We want Clipboard Health to immediately come to mind when a healthcare facility has staffing needs, and this person will take full ownership over making that happen. Below are some examples of things we’d expect from this role in the first 30 days:

• Generate a content calendar with tight deadlines and ambitious goals

• Scour industry publications, news articles, and company websites in order to generate 20 new content ideas per week

• Write and publish at least 2 new blog articles, customer stories, or case studies per week

• Conduct 4 customer interviews per week and integrate them into blog posts, emails and social media marketing content

• Send a weekly email to our full user base of prospective and current customers

You’re an excellent candidate if you have:

• Written blog articles and/or case studies for businesses. You spoke with customers, learned their pain-points and interests, identified topics most relevant to them, and wrote articles that were attention-catching, relevant, and helpful to your audience.

• Managed email marketing campaigns.

• The ability to interview customers in order to provide expert advice and news.

• Excellent copywriting skills - can write clear, compelling and engaging content. 

• A good eye for design.

• A data-driven mindset:

• You know how to carefully track engagement and iterate based on what you observe.

• You are comfortable with A/B testing and experimentation.

• You can deliver clear, concise and accurate reporting on key performance metrics.

• Worked independently and collaboratively in extremely fast-paced environments.