Content Marketing Strategist

The Role:

As a Content Strategist at Podium you'll play a key role in the company’s go to market success. In this role you’ll drive our full funnel content marketing efforts working closely with marketing / sales stakeholders to deliver high quality content that resonates with our target audiences and that is aligned to our business strategy/pipeline goals.

We are looking for someone who can quickly become an expert on our target customer base across our core industries and develop an expertise in Podium’s offering & positioning. Primary responsibilities include developing high performing marketing/sales content executing on a vertical content calendar owning production of SEO-optimized blog articles and working with leadership to strengthen Podiums’ narrative and positioning across channels.

The ideal person is customer obsessed a natural-born storyteller performance driven creative and loves operating in a high ownership high velocity environment. This individual should be excited to not only manage the content but work on the execution of editing and writing. The expectation is that 20% of the time is on strategy and ~80% is working as an individual contributor writing and editing content.  This Individual will also develop and manage a team of in-house/external writers.

Key Responsibilities:

• Customer/Industry Expertise: build an expertise on our target customers & industries (auto HVAC MedSpa Jewelry Furniture/Mattress) to inform vertical content strategy & positioning. Conduct regular research via customer interviews gong recordings and more.

• Content Strategy: work with channel leaders to produce a vertical content strategy that aligns to our growth and customer engagement goals.

• Content development: write and edit high performing content for use across marketing channels including webinar decks guides/ebooks trade show speaking decks customer case studies white papers podcast/video scripts blog articles etc.

• Customer Stories: Execute on the ongoing cadence of customer stories / case studies to demonstrate Podium’s value to our prospects.

• Blog Editorial Strategy: Oversee production of editorial blog strategy producing 10-20  SEO-optimized high quality articles monthly. Collaborate with the SEO team.

Podium product knowledge base: Work with product managers to cultivate a strong understanding of Podium’s AI platform including value drivers and differentiators. Produce and share key details to the marketing team.

• Positioning: Work with go-to-market leadership to refine and improve Podium’s narrative and positioning across channels.

Team leadership: manage a small team of in-house/external writers coaching on content creation best practices and data-driven decision making.

• Processes & governance: establish content creation workflows (balancing for speed & quality) and content governance standards.

Qualifications and Skills:

5-7 years in content/editorial strategy product marketing or sales enablementExceptional writing editing and storytelling abilities

• Customer obsession. You know that good content requires understanding your audience and you constantly conduct research (interviews gong calls etc) to deepen your knowledge.

• Strategic thinking and analytical mindset; data-driven approach to content creation

Demonstrated ability to develop comprehensive content strategies based on business goals and customer research.

• Pace Setter: You’d be described as a “self starter.” You move fast and continuously seek out ways to increase your impact and challenge the status quo.

• Extremely organized project manager capable of juggling multiple projects simultaneously.

• Strong grounding in SEO best practices and tools.

• Technical Proficiency: familiarity or willingness to learn tools such as Figma WordPress Ahrefs Canva Asana and Google Suite.

• SEO knowledge and experience

• Proven ability to collaborate well with cross-functional teams

• Excellent communication skills

• (Preferred) content leadership experience at a high growth software company.

• (Preferred) previous experience working with small businesses or in one of Podium’s target industries.