Content Marketing

Field sales powers the economy — but most teams are struggling. Reps are buried in admin work managers are stretched thin and leaders can’t see what’s really happening in the field.

Siro is redefining how field sales teams learn perform and win.

We started as an AI-powered coaching platform that helped reps improve their outcomes in the field.

Today we’re something much bigger — an intelligent companion that automates sales reps’ tedious admin work gives managers real-time visibility and helps executives see around corners.

Our platform integrates with systems like Salesforce analyzing thousands of in-person sales conversations to surface insights automate workflows and drive better outcomes across the org. Think Iron Man’s Jarvis for sales — proactive personalized and built directly into the tools teams already use.

Siro has raised $75M and is backed by world-class investors like Index Fika CRV and SignalFire. We are trusted by leading home-improvement retail hospitality and automotive brands and powered by a lean team from Meta McKinsey Doordash and Uber.

We’re building the future of human-AI collaboration in sales — and we’re just getting started.

We're not looking for a writer. We're looking for someone who thinks like an architect.

This role exists to build Siro's content engine from the ground up by designing the systems workflows and AI infrastructure that make great content inevitable at scale. You'll define what gets made for whom and why then build the machinery that produces it fast.

Content strategy and systems

• Define and maintain Siro's content roadmap across all formats: blog social case studies video scripts sales enablement and thought leadership

• Develop a deep understanding of Siro's many audiences (field sales reps sales leaders ops executives vertical-specific buyers) and build a briefing structure and prioritization framework that keeps every piece of content anchored to audience and outcome

• Build and manage AI-powered workflows that enable high-quality content production at scale

• Develop and maintain a content operations infrastructure: intake and ticketing editorial calendar production tracking and distribution logic all built to run agentically

• Establish editorial standards brand voice guidelines and quality criteria that the entire org can write to with AI-powered workflows that keep every piece of content accountable to those standards

• Partner with the data team to surface patterns from Siro's conversation intelligence and shape them into content-worthy narratives

• Own SEO AEO and GEO strategy: build content that ranks in traditional search surfaces in AI-generated answers and gets cited as a credible source

• Build an experimentation framework to test content types across different audiences and personas then systematically scale what works

AI workflow development and enablement

• Act as the team's AI content lead: building iterating and documenting workflows that others can run independently

• Enable cross-functional partners (SDRs AEs customer success product) to produce quality content using the systems you build

• Systematize distribution by creating repeatable workflows for spinning up LinkedIn posts ad copy email copy and other derivative formats from core content

• Build a repeatable system for extracting maximum value from every piece of content: turning a webinar into a blog post a blog post into a series of bite-sized social posts a guide into FAQs and so on across every format that makes sense

• Stay current on the AI content tooling landscape and continuously improve what we're building

• Move fast: speed to execution is a core expectation of this role not a nice-to-have

Editorial oversight and quality

• Know what great looks like and hold the rest of the company to that standard: you'll be the one setting the bar building the systems that maintain it and working cross-functionally to get everyone aligned to it

• Serve as the final editorial lens on everything that ships with a strong enough point of view to push back when something doesn't meet your high standards

• Ghostwrite and edit for executives and subject matter experts translating their ideas into sharp audience-ready content

• Manage contractors and agencies when production needs to scale

Measurement

• Define and own the metrics that matter: engagement (shares views downloads time on page) leads generated from content and content-influenced pipeline dollars

• Build a system that tracks performance across all content types making it easy to see clearly and quickly what's working and what's not

• Report on content performance to leadership on a regular cadence

• Track and report on SEO and AEO metrics: rankings organic traffic share of AI-generated answer appearances and referral quality

• Use performance data to prioritize roadmap decisions and iterate on workflows

• 5-8+ years in content marketing ideally at B2B SaaS companies

• A strategist and editor first: someone with a strong editorial instinct who's more interested in building systems than writing drafts

• Hands-on experience building AI-assisted content workflows (not just using AI to write faster but designing repeatable systems around it)

• Familiarity with agentic tooling: you should have opinions about what Claude Cowork or similar platforms can and can't do

• Proven ability to build content programs from scratch including the infrastructure that makes them scale

• Experience managing editorial calendars intake processes and cross-functional content requests

• Strong grasp of SEO AEO and content distribution: you understand how to build content that gets found and cited

• Bias toward speed: you make decisions with incomplete information ship and iterate

• Comfortable operating with a high degree of autonomy in a fast-moving environment

• You'll be building something new. Siro doesn't have an entrenched content function to inherit or work around.

• Real ownership: strategy tooling editorial standards and roadmap. All yours.

• You'll have access to one of the most unique proprietary datasets in B2B: millions of real field sales conversations across industries. No other content marketer at any other company has this. Use it.

• Siro's customers genuinely love the product. Your job is to turn that customer love into a constant stream of content they want to share and amplify making our customers our best distribution channel.

• High visibility direct access to leadership and a team that moves fast and trusts you to do the same.

• Our customers are hands-on results-driven people in industries like automotive home improvement and home services. The content you build should feel like it was made for them specifically.

At Siro we are committed to creating a diverse and inclusive environment where all people feel that they are equally respected and valued whether they are applying for an open position or working at the company. We provide equal employment opportunities to all applicants without regard to race religion color national origin gender sexual orientation age marital status veteran status or disability status.

What We Do

Field sales powers the economy — but most teams are struggling. Reps are buried in admin work managers are stretched thin and leaders can’t see what’s really happening in the field.Siro is redefining how field sales teams learn perform and win.We started as an AI-powered coaching platform that helped reps improve their outcomes in the field.Today we’re something much bigger — an intelligent companion that automates sales reps’ tedious admin work gives managers real-time visibility and helps executives see around corners.Our platform integrates with systems like Salesforce analyzing thousands of in-person sales conversations to surface insights automate workflows and drive better outcomes across the org. Think Iron Man’s Jarvis for sales — proactive personalized and built directly into the tools teams already use.Siro has raised $75M and is backed by world-class investors like Index Fika CRV and SignalFire. We are trusted by leading home-improvement retail hospitality and automotive brands and powered by a lean team from Meta McKinsey Doordash and Uber.We’re building the future of human-AI collaboration in sales — and we’re just getting started.

Why Work With Us

✔️ World-class team (McKinsey Meta DoorDash Amazon)✔️ Ambitious high-ownership collaborative culture built on relational responsibility✔️ $75M raised from world-class investors (SignalFire 01Advisors CRV Index Ventures Fika Ventures)✔️ 3x ARR YoY✔️ Real traction with over 10000000 sales conversations recorded

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