Copywriter - Lingo Biowearables

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 115,000 colleagues serve people in more than 160 countries.

JOB DESCRIPTION:

Meet Lingo, a new biosensing technology that provides users a window into their body. Lingo tracks key biomarkers - such as glucose, ketones, and lactate - to help people make better decisions about their health and nutrition. Biowearable technology will digitize, decentralize and democratize healthcare, enabling consumers to take control of their own health.

The opportunity

Personalized healthcare is the future. Working on Lingo, you will help build a next-generation technology that enables individuals to make decisions about how to improve energy, lose weight or enhance athletic performance. The Lingo team embodies a start-up culture and mindset with the backing of Abbott, a company with a rich history of healthcare innovation. Join us and grow your career as you help Abbott shape the future of healthcare.

This Copywriter position works out of Alameda (CA) location.

As a copywriter, you will write clear, concise, and error-free content for websites, ads, and marketing materials that reflects Lingo's voice. Working in close collaboration with web and graphic designers, you will ensure their messages are communicated clearly, whether that be in an email or on a website landing page. You will need to build a strong understanding of copywriting briefs to understand project requirements, propose engaging copy concepts for clients, and carry out projects once approved.

What you'll do

• Write clear and error-free content for websites that reflect the company's voice
• Propose copy concepts in an engaging way for consumers and carry out projects once they are approved
• Interpret creative direction and technical information and turn this into persuasive copy concepts
• Collaborate with the PR and marketing departments to brainstorm and develop marketing materials
• Stay on top of the latest trends and competitors within the editorial sphere
• Edit and proof work to ensure high editorial standards are met across all content outputs
• Collaborate with creative, product, marketing, and legal to assess project needs and help with messaging
• Drive brand consistency across all company communications
• Conduct thorough research and interviews

Qualifications

• 3+ years of proven experience as a copywriter or similar role
• Knowledge of online content strategy and creation
• Excellent writing, editing, and proofreading skills
• Experience with SEO
• Strong research skills
• Strong creative thinking and storytelling skills and an ability to think conceptually
• Excellent communication and interpersonal skills
• An ability to articulate ideas to teams of marketers and designers
• Collaborative spirit and attention to detail
• Excellent time-management and organizational skills
• Familiarity with the healthcare or healthtech industry is a plus
• University degree in marketing, English language, journalism, communications, or similar disciplines

Apply Now

* Participants who complete a short wellness assessment qualify for FREE coverage in our HIP PPO medical plan. Free coverage applies in the next calendar year.

Learn more about our health and wellness benefits, which provide the security to help you and your family live full lives: www.abbottbenefits.com

Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity.

Connect with us at www.abbott.com, on Facebook at www.facebook.com/Abbott and on Twitter @AbbottNews and @AbbottGlobal.

The salary for this role is between:

$104,300 - $208,500

JOB FAMILY:

Advertising/ Promotion (Communications)

DIVISION:

LNGO Lingo

LOCATION:

United States > Alameda : 1360-1380 South Loop Road

ADDITIONAL LOCATIONS:

WORK SHIFT:

Standard

TRAVEL:

Yes, 10 % of the Time

MEDICAL SURVEILLANCE:

Not Applicable

SIGNIFICANT WORK ACTIVITIES:

Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day), Keyboard use (greater or equal to 50% of the workday)

Abbott is an Equal Opportunity Employer of Minorities/Women/Individuals with Disabilities/Protected Veterans.

EEO is the Law link - English: http://webstorage.abbott.com/common/External/EEO_English.pdf

EEO is the Law link - Espanol: http://webstorage.abbott.com/common/External/EEO_Spanish.pdf