Creative Content - Manager - Hydration, Coffee, Nutrition in Korea

The role of this position is to lead creative strategy and content delivery in marketing team, across global/local brands from Hydration (Sports & Water), Coffee, and Nutrition in Korea, including but not limited to Powerade, Toreta, Georgia, Minute Maid.

• To lead the development of consumer/market insight, brand communication strategy/ core propositions, and world-class executions.
• To ensure that the Company has best-in-class agency partners, stewarding agency relationship - scope of work, rule of engagement, key deliverables and priorities, tracking against milestones, managing budget.
• To help guide the development of integrated communications and plans (e.g., E2E, digital/social, PR, commercial programs, etc.) to reflect and amplify the core creative idea, brand values/voice and executional pillars.

What You'll Do for Us

• Define opportunities for brand building, and lead the strategy & plan development of brand architecture, brand edge evolution, leading-edge campaign communication strategy/ core creative idea/ execution planning, to unlock future brand growth and excite consumers to build brand love (i.e. Equity) and consumption with a brand relevancy (Transactions, Weekly+ Consumers, Incidence) .
• Build the storytelling of the brand, ensuring consistency and strategic continuity through various forms of content amplified at multiple connection points.
• Be the role model of setting-up, innovating, designing, and implementing new way of working, operating, and leveraging eco-system in the organization.
• Build a strong networking organization to deliver high quality plans, resolving the constructive conflicts.
• 1) Work closely with IMX lead and E2E team to ensure strategic thought-leadership throughout the Studio X process: guide adherence to (and when needed, evolution of) the strategy among internal teams and external agency partners, identify opportunities to bring consumer research and data into the process, help develop measurement plans to evaluate and optimize campaigns, foster a culture of collaboration that continually challenges and builds collective thinking from related teams
• 2) Partners with cross-functional team (including but not limited to E2EE, design, digital/social, PAC, commercial) and external stakeholders (e.g. customers, bottlers, suppliers/ agencies) to come up with best and most innovative solution for consumer communication & experiences with the brand in fluid forms of content amplified at multiple connection points
  3) Work closely with the Global community network to ensure local market dynamics and consumer insights are well reflected in global brand architecture, creative, E2E strategy development and execution for future growth, inspiring differentiated marketing communications. When needed, synergize with other markets for bigger enterprise-wise contribution with a scale and efficiency
  4) Agency Management/ evaluation/ Selection - manage deliverables of all agencies relative to key milestones; steward account, production and creative partners to ensure clarity and quality of deliverables, understanding of key priorities, milestones, budgets, legal and other system requirements; conduct upfront negotiations of fees based on scope of work and establish co-authored rules of engagement; review and evaluate work of and relationships with agencies; determine opportunities for getting best-in-class talent, either through changes in current agencies or new agency pipelines
• 1) Work closely with IMX lead and E2E team to ensure strategic thought-leadership throughout the Studio X process: guide adherence to (and when needed, evolution of) the strategy among internal teams and external agency partners, identify opportunities to bring consumer research and data into the process, help develop measurement plans to evaluate and optimize campaigns, foster a culture of collaboration that continually challenges and builds collective thinking from related teams.
• 2) Partners with cross-functional team (including but not limited to E2EE, design, digital/social, PAC, commercial) and external stakeholders (e.g. customers, bottlers, suppliers/ agencies) to come up with best and most innovative solution for consumer communication & experiences with the brand in fluid forms of content amplified at multiple connection points.
  3) Work closely with the Global community network to ensure local market dynamics and consumer insights are well reflected in global brand architecture, creative, E2E strategy development and execution for future growth, inspiring differentiated marketing communications. When needed, synergize with other markets for bigger enterprise-wise contribution with a scale and efficiency.
  4) Agency Management/ evaluation/ Selection - manage deliverables of all agencies relative to key milestones; steward account, production and creative partners to ensure clarity and quality of deliverables, understanding of key priorities, milestones, budgets, legal and other system requirements; conduct upfront negotiations of fees based on scope of work and establish co-authored rules of engagement; review and evaluate work of and relationships with agencies; determine opportunities for getting best-in-class talent, either through changes in current agencies or new agency pipelines.

Qualifications & Requirements

• BA Degree qualified. Preferable Business/Marketing/Communication/Media Major.
• 10+ years of creative (account, planning, creative) or integrated marketing communication agency / marketing experience with big global brands AND emerging local brands: Proven experience in leading campaign with holistic consumer marketing experience - market/business diagnostics, consumer in-depth insight identification, communication architecture strategy, campaign design/development, communication/ creative development (incl. digital).
• Based on professional background and expertise, job level/title is negotiable.
• Intuitive understanding of the "soul" of brands-their ownable territories, their power-bases, the dimensions that represent the brand's arsenal, in competition context and consumer languages.
• Global communication skill, fluent verbal and written English & Korean.
• Proven track record of leading complex projects with multiple brands, engaging senior stakeholders.
• Proven track record to set or lead a new process in a new structure.
• Mindset & Behavioral attitude: Creative & innovative (out-of-box), positivity, resilience, empowerment, influencing others/ strong interpersonal skills, consumer empathy, strategic visioning, ability to establish trust and build partnership across teams and geographies, open minded and curious, responsible with discipline.

What We Can Do for You

As a business, The Coca-Cola Company is constantly evolving - we develop new products, acquire great brands and pioneer new ways of doing things. We sell four of the world's top five non-alcoholic sparkling drinks and 3,600+ products in over 200 countries. Working here is more than working for the global beverage leader, it's an opportunity to be a part of something that can positively impact the world. We're accelerating our momentum to become a Total Beverage Company by putting people at the heart of our business and everything we do.